SEO Strategy

Youtube is the king when it comes to online videos and so it is helpful to know some tricks and tips to get more exposure for your videos when you put them on Youtube. After all, that’s the point isn’t it? To get more people looking at your video.

 Joe Whyte created a Guide to Video Marketing on Youtube a couple of months ago and has some very good information. One of the things he focuses on is the importance of building your Youtube profile. As with all social sites, the more “friends” and followers you have, the more exposure your posts and comments are going to get - since there are ways of spreading the word to your little community (”sharing”) every time you add something to your profile.

He also suggest you use your friend and contact lists on other sites like Digg, StumbleUpon and Twitter to notify them when you’ve posted a new video.

Joe has done at least two more posts on video marketing on Youtube…

Video Marketing on YouTube.com, and

How to Boost Your YouTube Subscribers : Power of Video Marketing

And this article by Grant Crowell,

Video SEO Expert Interview - Performics Jeremy Clem

You can find some more detailed information about video SEO in an article by Onil Gunawardana of Blinkx. The article is called “How to Maximize Search Engine Optimization for Web Video.”

The author puts particular emphasis on the importance of tags for optimization within specific sites - to take advantage of the natural traffic within the site. All sites categorize videos in a variety of ways, and you want to make sure your videos come up in the right lists. Videos also get grouped when they are viewed with others sharing similar subject matter. So there is a visual impetus to click on videos with similar content.

For instance, the author suggests using “category descriptor tags” such as “comedy”, “mystery”, “finance”, “health”, “business” so they come up in internal searches for videos in these areas.

Video: Dancing Monkeys and Video SEO

It is hard to know what to say about optimizing videos to get search engine exposure and traffic until you’ve actually posted a few videos and seen the result. Your first few video posts may be disappointing because they will probably not get much traffic. You may get lucky and hit on a topic and a presentation that gets some buzz, but for most marketing applications that seems unlikely. Continue Reading »