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  • My Twitter Experience So Far

    Rick 1:20 pm on August 13, 2009 | 1 Permalink | Reply
    Tags: followers, , , twitter

    As I’ve reported elsewhere, I originally signed up with Twitter about 6 months ago and then gave it up because it seemed like a waste of time.

    About three weeks ago, in response to the popular Perry Belcher videos I decided to give it another try.

    Here are some conclusions so far:

    1. You can definitely drive traffic with Twitter. You need followers, content, and well written tweets.

    2. The best way to get followers seems to be to…

    - define your niche properly
    - keep cranking out tweets
    - write tweets that get attention
    - use the appropriate keywords in your tweets

    3. If you have a stubborn niche, follow first in order to get followers. For example, I created an account called the “kwtweetnet” to see if I could zero in on just local tweeters (in the local Kitchener-Waterloo Ontario region). The best way to get followers is to find local tweeters (I used Twellow.com), follow them, and then wait for them to reciprocate.

    Keep cranking out the tweets, but make them substantive pointing to good content on your target sites.

     
  • Major Developments for Big Search Players

    Rick 12:49 am on August 11, 2009 | 2 Permalink | Reply
    Tags: , , friendfeed, , , twitter,

    August 10 will go down as a Big Day for both search technology and social networking. The most active player was Facebook which announced their acquisition of FriendFeed.

    Friendfeed is an aggregator of social network content that allows users to create feeds that pull updates from all kinds of social networking sources, social media, micro-blogging sites (such as Twitter), video sites (such as Youtube) and blogs (such as this one and millions of others).

    Along with Facebook’s already developed real time search capabilities, Friendfeed will give Facebook a much greater reach and potentially give them control of a bigger chunk of the overall search market.

    Facebook’s immediate target seems to be Twitter – which has also been developing a real time search engine. But Google will be influenced as well. The impact of sites like Twitter and Facebook is starting to make Google’s search territory look old school and even boring in comparison. As Facebook and Twitter become more viable search sources, Google’s stranglehold on that area will be threatened.

    Microsoft/Bing/Yahoo are involved in this too, since Bing now provides search not only for Yahoo, but also for Facebook. For more details see Watch Out Twitter! Facebook Launches Realtime Search.

     
  • Google Unveils New Search Engine Update

    Rick 11:16 pm on August 10, 2009 | 2 Permalink | Reply
    Tags: , caffeine, , , , , twitter

    Here’s a review of the new revamped Google search engine code named “Caffeine” (developer’s preview version) – http://mashable.com/2009/08/10/google-caffeine/

    There’s no doubt Google is responding to pressure from Bing.com, the new improved Microsoft search engine which now has new legs since the deal with Yahoo.

    They are also responding to the news that both Twitter and Facebook are coming out with their own search engines.

    You can be sure the revamp of Google, the new Bing, and the new engines from Twitter and FB are going to change the role of search engine optimization somewhat.

     
  • P2 Wordpress theme a major improvement

    Rick 10:13 am on August 7, 2009 | 1 Permalink | Reply
    Tags: , P2 theme, twitter, wordpress theme

    This new Wordpress theme called P2 improves WP a lot… If you are a Wordpress blogger you know how aggravating it can be to constantly have to update WP every couple of weeks. Well, finally there is an update that makes a difference.

    And this one doesn’t even come from WP.

    It’s a blog theme (the one I’ve just switched to) called P2 from Automattic.com, that gives many Web 3.0 features – with features from Twitter and Facebook.

    I’ve just changed over, so don’t know the full extent of its features (or problems), but here is what I really like about it:

    1. If you’re logged in you can enter posts from the front page of your blog without having to go into the clunky post utility inside the admin area.
    2. Posts are accompanied by an avatar – just like in Twitter/FB
    3. Comments are nested – you can comment on a comment, etc. and get a real conversation going.
    4. Posts and comments are posted in real time with no need to refresh the screen.
    5. The default look is nice and clean.

    Tell me what you think.

     
  • Finding Local Twitter Users

    Rick 10:09 pm on July 30, 2009 | 3 Permalink | Reply
    Tags: local twitter, tweeple, twitter, twitter for local business

    If you’re thinking of using Twitter to promote your local business (such as your local real estate business), one of the first things you should be doing is finding local Twitter users. After all, if you primarily deal with local people, then there’s not much point in using Twitter to communicate with people on the other side of the continent.

    One place to start looking for local Twitter users is to use Twitter’s advanced search tool and specify a “place”. Frankly I find this method a bit rough around the edges.

    A more useful website is Twellowhood which shows the location of registered users by state or province and city. This is actually the place I would start if I was looking for local users.

    Another interesting application for monitoring location-specific tweets is called Twitter Local. This is an application you can download that runs on your desktop. You can enter a location and it will monitor tweets as they are made by people within a designated distance of the specified location. This shows you active tweeple in your area, and gives you an easy way to follow them or communicate with them.

    There are other ways to find local Twitter users – here is a good overview provided by Mashable.

     
  • More Sources for Blog Content

    Rick 1:16 pm on July 21, 2009 | 2 Permalink | Reply
    Tags: , , , , twitter,

    Here are some more places you can find content for your blog…

    Youtube.com – This is one of the most widely used and easiest places to find blog content. Say you have a “golf swing tips” blog. Just go to Youtube, search for “golf swing tips” and pick the one you want to include in your blog. Find the embed code and copy it into the appropriate place in your blog. Make sure to accompany the video with a short commentary of your own. You can add links to your commentary, just like an ordinary blog post.

    EzineArticles.com – This is the best article site on the web. Search for articles using keywords. Pick the article you want to re-publish. Copy it into your blog, making sure to publish it just as you found it. That includes retaining the author’s “resource box”, links to his or her websites, and all links within the article.

    Google News/Yahoo News/Bing News – If you occasionally want to publish a current “news” story, then one of the high profile news sites will give you lots of ideas. For example I just did a search in Bing News (bing.com) for “electronic gadgets” and found:

    - Third of teens use cell to cheat
    - Sony CEO says restructuring steps on track
    - iPhone to hit stores as Apple awaits Jobs’ return

    …and many more.

    Most of these stories provide good fodder for blog posts. Remember, don’t just copy the news story, and be sure to add your own comments.

    Free Original Articles with reprint rights – About the only place you will find top quality free articles is in a membership site of which you are a member. For example, if you are an AgentMapIt member we provide free articles ideal for use in blogs and newsletters. These are high quality, original, “free” PLR articles (PLR stands for “Private Label Rights”). For example, see Free Green Tips.

    PLR Articles – You can buy groups of articles that have been written by someone else and bundled as a package of PLR articles. PLR stands for “private label rights”, which means that you can publish the articles as they are, modify them, just use parts of them, and put your own name on them as the author. Most PLR packages are poorly written – often by non-English speakers – and often 5 or more years old. They have probably been recycled several times, so if they are any good they have probably been published elsewhere a number of times. I don’t recommend using PLR articles.

    Outsource your blog post writing – There are all kinds of people out there prepared to write quality short articles for next to nothing. For example, if you are using the Categorize and Cycle approach (where you have 4 or 5 categories and try to write on article a week in each) you could have a ghost writer create 5 articles for each of 4 categories (20 short articles). Chances are you can find someone to do this for less than $150. Often they will do it for as low as $5 each. Stretch those articles out over two or three months (you can add your own stuff between outsourced articles) and you have a pretty inexpensive way to create a totally original blog.

    Of course different writers will have different areas of expertise, and the writing quality will vary from writer to writer. A good place to find writers is on forums such as The Warrior Forum.

    Outsource your entire blog – Finally I would be remiss not to mention our own blogging service. Our Blog and Mail service includes setting up and maintaining your blog, writing and posting unique articles at least once a week, helping you create a contact list, and sending an email to that list at least once a month. In other words, this is an entire marketing program built around having your own blog and regular email campaign. You really don’t have to do anything. We do the entire thing.

    This approach is even more effective when integrated with an aggressive Twitter campaign.

    As you can see, even if you have very few ideas and have limited writing skills it is not that difficult to create your own interesting and effective blog. However it is important to remember what I said at the beginning of this report: without traffic your blog might as well not exist. The very first thing
    you should do is think through how you intend to get traffic to your blog.

    In my estimation the traffic generation methods discussed by would-be blogging gurus usually come down to SEO and they do not work for local business blogs. The only method I have found that does actually generate traffic is the Blog and Mail method outlined elsewhere in this blog.

     
  • Is Twitter Working For You?

    Rick 11:52 pm on July 19, 2009 | 2 Permalink | Reply
    Tags: twitter, twitter apps, twitter success

    Have you had any success with Twitter? Is it doing what you want it to do. Are you using some Twitter apps that help make it more effective?

    I started using Twitter a few months ago and then stopped after a short time. It didn’t make much sense to me and, it was cluttered with spam, and to tell you the truth, I couldn’t get my own act together.

    Last week after watching a couple of Perry Belcher’s videos I decided to take another crack at it. You can follow me here.

    Figuring out your own objectives is something you really have to do before you can expect any serious results from any of your marketing efforts – online or offline. That’s especially true with Twitter where you are trying to put yourself out there in 140 characters or less. The message has to be simple, concise, easily summarized and easily grasped. It also has to be enticing enough or interesting enough to get people to respond – to get them to follow you, or read your tweets, or click thru to your linked sources.

    But I don’t pretend to be a Twitter expert (yet). I can see that it has potential but I’m still trying to figure out the best way to get the most out of it.

    Have you had any Twitter success?

     
  • What kind of salesman are you?

    Rick 4:29 pm on July 14, 2009 | 0 Permalink | Reply
    Tags: real estate, , twitter

    A real estate salesman had just closed his first deal, only to discover that the piece of land he had sold was completely under water.

    “That customer’s going to come back here pretty mad,” he said to his boss. “Should I give him his money back?”

    “Money back?” roared the boss. “What kind of salesman are you? Get out there and sell him a houseboat.”

    If you’re looking for some ideas on creating a successful blog, check out this free report: Blogs That Work.

     
  • Making Social Sites Like Digg Work for You

    Rick 2:41 pm on September 30, 2008 | 1 Permalink | Reply
    Tags: , , , twitter

    There’s an interesting post at Doshdosh.com about creating digg-friendly content that lets you crack through to get diggs from readers.  Using cracked.com as a model Maki, the Dosh Dosh guy  boils their success formula down to a few relatively simple points about getting followers and click thrus from social networking sites.

    First, it is important to study the site in question (Digg, Twitter, Youtube, whatever) from the tactical point of view. Take a close look and learn what readers respond to. Generally to develop a following you have to create content that has broad appeal. And the best way to do this is to use a kind of “template”. As an example of a template Maki pulls apart the approach used by Cracked.

    In short, they use  what he calls an attention grabbing frame into which they can plug almost any type of content about anything. By virtue of being packed into the frame it gains mass appeal. The Cracked formula boils down to this (supposedly tongue-in-cheek) -

    The” + (Number) + “Most” + (Over the top adjective) + (Subject) + Of All Time (Synonyms like “in History” or “Ever” will also be accepted) = Popularity

    For example, “The 6 Most Stupendously Obvious Political Lies Of All Time”

    Of course you will then have to go on and actually provide some content about whatever it is you’re talking about.

    Also, assuming you want this to be relevant to your own target niche it should be something that people within your own community of interest will find interesting or intriguing.

    I don’t want to be overly anal about the marketing angle in all this, but from the marketing perspective, what’s the point of getting “diggs” from people who have absolutely no interest in what you are trying to market. Or as I’ve said elsewhere, what good is getting thousands of views of your “dancing monkey” video if you can’t convert that into interest in whatever message or product you are trying to push?

    So the challenge is not only to find the “attention grabbing framework” that works, but to find a way to cram your marketing message into that framework. Off the top of my head, the best example I can think of is the “Will It Blend” series of videos.

    If you like this article, why not follow me on Twitter

     
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