SEO Strategy

Most SEO discussions about “spam” focus on the search engines - what you can get away with vs. how likely you are to get “banned”. In the case of those people trying to market using social networking sites this discussion shifts slightly to “How can I get lots of links on these sites without getting caught (and frozen out)?”

For instance, I belong to a video uploading service where it has been recommended that the same video be uploaded to the same site with some minor changes in order to multiply exposure, backlinks, etc. The suggestion is that certain things about the video be changed for each upload - the title, the tags, the description, the encoded format - but not the actual content of the video itself.

Others in other contexts have suggested that the openness and current Google-love towards social bookmarking sites can be exploited by opening several accounts and bookmarking the same sites in each account. The discussion as to the appropriateness of these practices is always “Can I get away with it?”, “Will I get banned?” This is similar to a discussion about the morality of stealing or murder focusing on whether or not we will get caught. But anybody who has ever thought about “good” and “bad” knows that there are other, “deeper” reasons why we should not condone things like lying, stealing, murder, fraud, etc.

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