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This blog post about effective SEO copywriting comments on the way Sarah Palin gets good Google coverage because of her choice of popular keywords. The article itself was published last October, so it is a bit out of date, but the point is still well taken.
In fact the article is an example of the point it is making – namely, by choosing the keyword “Sarah Palin” it immediately becomes readable and, in the eyes of Google at least, potentially noteworthy.
Here’s a review of the new revamped Google search engine code named “Caffeine” (developer’s preview version) – http://mashable.com/2009/08/10/google-caffeine/
There’s no doubt Google is responding to pressure from Bing.com, the new improved Microsoft search engine which now has new legs since the deal with Yahoo.
They are also responding to the news that both Twitter and Facebook are coming out with their own search engines.
You can be sure the revamp of Google, the new Bing, and the new engines from Twitter and FB are going to change the role of search engine optimization somewhat.
Getting traffic from the search engines is changing.
If you have a website promoting local services (such as a local real estate site) it is difficult to compete with search engine optimization experts who have built sites targeting your most important keywords. These “experts” have no interest in serving your market with useful information. What they want is to gain local ranking so Google will send searchers to click on their pay per click ads.
It’s a free world, so people can do whatever they want with their websites. But it’s too bad Google has to reward website owners who play the game this way.
See the rest of the article…The Search Engine Ranking Game is Changing. With any luck, the days when SEO experts could manipulate search engine rankings will soon be history.
If you’re a local business person, you probably know how difficult it is to get good ranking for your most important keywords. Even if you focus your site on a local keyword like Leisure World homes for sale or Vancouver Real Estate you’re in for a battle.
That’s because search engine optimization (SEO) experts set up bogus re-direct sites that are in direct competition with yours for rankings. The purpose of these sites is to capture search engine rankings (and therefore search engine traffic) so they can send that traffic to pay per click ads or other money-making websites. The owners of these websites have no interest in actually providing services or original information about the markets they pretend to serve.
The little guy – like a local real estate agent, for example – doesn’t stand much of a chance against these “experts”. They usually own a large nest of sites where they can plant links that boost the rankings of their money-making redirect sites.
As I’ve said many times before, the blame for skewing search traffic like this has to be laid directly at the feet of the search engines themselves – especially Google – who makes tons of money from pay per click advertising that runs on these re-direct sites. They have always talked a good game when it comes to criticizing link farms, purchased links, etc. But have usually turned around and rewarded the practitioners of these techniques with rankings that resulted in healthy advertising returns.
Changes at Google
According to some observers Google is finally doing something about this. For example, see this blog post (and video) that discusses some of some of the changes coming to how Google ranks sites. (More …)
What SEO Advantages Does a Blog Have?
Search Engine Optimization is all about building a website or web resource (page, video, article, etc.) that gives the search engines what they are looking for. The better you do this, the better your chances of getting high search ranking for your pages.
The first thing you should understand is that “content is king” with the search engines. Not just any old content, but the content that is focused on the specific topics that people are looking for. A blog allows you to create hundreds of pages that each have a very specific focus.
These pages are self-reinforcing – which means that they all reinforce the main general theme of your blog. So as you are creating many individual pages you are also creating an “authoritative” body of material that the search engines view as a valuable resource. This results in better search engine rankings for the site as a whole.
Second, your chances of scoring well with the search engines are magnified even further because now each of your posts can be optimized for different search terms, and each of them has a chance of coming up high in search engine rankings for its own keywords. For example, your blog’s general theme may be “Memphis real estate”, but the focus of a specific post or series of posts might be “mortgages in Memphis”. Now you have a chance of scoring well for those search terms too.
The buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the way they calculate and display search results.
First, traffic is going to be taken much more seriously when calculating rankings. This will change SEM (Search Engine Marketing) a lot, because it will no longer just be a matter of optimizing on page text and building inbound links.
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Learn how to write page titles that will rank well in Google and make people click through to your site.
This goes through how to use Google keyword tool. it is about 2minutes long and will show you how to pick the most searched for keywords for a page on your site. http://peakstudios.com
Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.
PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN
http://www.thirtydaychallenge.com/tdc/day03/ How to conduct an SEO competition analysis using the Market Samurai research tool: http://www.thirtydaychallenge.com/tdc/day03/
Learn the types of links that help you rank better and help you make sales.
A short clip about the SMX conference series, which covers SEO, PPC, link building and more aspects of search engine marketing. Learn about the people behind it and what to expect. Also read more at http://searchmarketingexpo.com
http://www.seocontest2008.com/seocontest2008-seo-secret.html Dedicated to the Search Engine Optimization Specialist and Probloggers. http://www.benjarriola.com/
NickWilson shows the powerful techniques that you can learn to increase traffic to your website.
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nick wilson
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“nickwilson”
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http://hubpages.com/hub/NickWilson-Marketing-Expert-Talks-About-Page-Titles-and-Keywords-NickWilson
This video covers what I like to call the link building paradox – i.e. the fact that natural link building requires links to get more natural links.
Get a free link building report at http://www.ultimatetrafficblueprint.com/
Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.
http://www.thinkseer.com / Wil Reynolds teaches which SEO practices are no longer used before explaining best SEO practices.
Wil Reynolds explains how to capture links and the value of content to earn deep links while at the Affiliate Summit.
http://www.gsinc.co.uk/video/seo-videos.html Seo link building – SEO back links tutorial. For more SEO, Link Building and ECommerce tips visit http://www.gsinc.co.uk/video/seo-videos.html
