What SEO Advantages Does a Blog Have?
Search Engine Optimization is all about building a website or web resource (page, video, article, etc.) that gives the search engines what they are looking for. The better you do this, the better your chances of getting high search ranking for your pages.
The first thing you should understand is that “content is king” with the search engines. Not just any old content, but the content that is focused on the specific topics that people are looking for. A blog allows you to create hundreds of pages that each have a very specific focus.
These pages are self-reinforcing – which means that they all reinforce the main general theme of your blog. So as you are creating many individual pages you are also creating an “authoritative” body of material that the search engines view as a valuable resource. This results in better search engine rankings for the site as a whole.
Second, your chances of scoring well with the search engines are magnified even further because now each of your posts can be optimized for different search terms, and each of them has a chance of coming up high in search engine rankings for its own keywords. For example, your blog’s general theme may be “Memphis real estate”, but the focus of a specific post or series of posts might be “mortgages in Memphis”. Now you have a chance of scoring well for those search terms too.
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