SEO Strategy

There is an excellent list of resources for producing and using online video on Ralph Wilson’s Web Marketing Today. Follow this link: 

Video Marketing Resources

It seems odd to me that Wilson mentions two important web hosting services, but does not mention the free web-hosting services provided by the major video-sharing sites (such as Youtube, Revver, etc.) There’s no doubt that the inclusion of screencast.com is important because if you are doing screen captures - especially using Camtasia - most video sharing sites I have tried do not handle these videos adequately at all.

The reason is that Camtasia uses its own special codec which results in excellent quality video. But when you upload this to a site like Youtube, it gets converted into a different format and is published in a much smaller size. Unless you design your screen capture from the beginning for this smaller size it will be pretty ineffective when Youtube, etc. get through with it.

There is also a list of some pretty good resources for video production, including indepth technical articles at WebVideoUniverse.com and Wilson’s own resource materials found at Video and Audio on Websites.