SEO Strategy

Search engine spiders absolutely love sites with well-chosen, well-placed and well-used keywords and key phrases. You can find information about the correct use of  keywords and key phrases in many other places, so I’ll just briefly touch on it here.

If a website or blog is generally about some topic such as “dog care”,  or “home repair”, then articles, posts, comments, and products found on the site will reflect that focus through the use of terms or phrases related to the general topic. This is the basic assumption made by the search engines when analyzing the focus of your site. It the SE finds lots of “dog care” terms, then your site will be considered relevant to “dog care”.

A “dog care” blog, for instance, will contain many different but related terms such as “dog health”, “pet care”, “dog food”, etc., not to mention products related to dog care.

A “home repair” site will contain different terms such as “home repair”, “home renovation”, “bathroom remodeling”, “kitchen upgrade”, etc., etc.

So when writing content for your site, be sure to focus your content on the correct keywords or keyword phrases. Bear in mind that the search engines focus on specific terms when deciding who will score well in searches. It is not good enough just to be vague and use general terms relating to your category.

Marketers who want to reach a specific “niche” will often start with a set of popular keywords, and then build their site around that set of terms.

For instance, if you have reason to believe that a lot of people are interested in ”kitchen renovation tips”, then you can build your entire site or blog around that keyword phrase and others closely related to it.

This process should begin with detailed keyword analysis. Most online publishers or marketers have a rough idea of what they want to focus on. A keyword analysis tells them how to narrow their focus to specific terms within their general area of interest.

That is the best way to gain traffic from the search engines.

You can find many more articles and products related to keywords and keyword research in the Linknet Bonus Vault.

As you probably know, the point of SEO is to get the search engines to send visitors to your website. Traffic is what it’s all about, and SEO is meant to generate traffic.

SEO accomplishes this by helping you come up high in Google’s search results for your most important keyword phrases.

But is SEO difficult? Do you need special skills to be effective? Is it a mysterious art that only a few understand?

Not at all. Getting good search engine ranking is not as difficult as you might think. Even if you have failed miserably in the past, you can be successful right now by applying some very basic principles.

SEO is really just common sense once you understand it.

So how DO you choose the right search terms and then come up high in search engine results pages (SERPs) for your keywords?

You have to think like a search engine.

That’s right. You have to think like a search engine.

And the most important thing to understand is that search engines only read what is there on the page. They do not read between the lines or make assumptions about your content like humans do.

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