Random thoughts from the Conestogo Philosophical Society
Words and Ideas
In this blog I write about things I care about: politics, history, society, technology, ethics, music, philosophy, and other things I’m sure I’ve left out.
This video covers what I like to call the link building paradox – i.e. the fact that natural link building requires links to get more natural links.
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Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.
This past weekend, Network Solutions Senior Vice President Stephanie Leffler paid a visit to MSNBC’s “Consultants Corner”, where she talked about how companies can ensure that their Web sites come out at the top of the search engines.
Because being found via search engines such as Yahoo! or Google can be the difference between success and failure for small businesses, Stephanie gave three tips for “leading the listings”. Credit: Check out http://www.MonsterCommerce.com & http://www.NetworkSolutions.com for services related to this & more.
The emphasis placed on links by Google over the last few years seems to have led many people to assume that you can “buy” ranking by acquiring inbound links without having properly focused content on the actual web pages being ranked.
Once you’ve done SEO for a while you realize how unrealistic it is to expect Google to give a high ranking to pages that don’t contain any useful information – links or no links – and especially when the keywords in question are fairly competitive.
I was reminded of this over the last week or so by two websites I was asked to evaluate. One was produced by a very credible business involved in relatively high end online activities. Their site was made completely in Flash and had virtually no identifying text, headlines, titles or other useful metadata. From the search engine point of view there was no way to tell what it was about. Consequently they did not even rank for their own domain name – which was also their primary keyword.
The other was similar, except in this case the site had no serious content, and much of it was “under construction.” A site like that is basically useless and doesn’t deserve to get ranking.
My advice in both cases: create some readable content, follow two or three of the most basic SEO rules and your problems will be solved. We’ll see if they take the advice.