Latest Updates: opt-out RSS

  • Getting Off Kohl's Email List

    Rick 2:54 pm on August 11, 2009 | 2 Permalink | Reply
    Tags: , Kohls, opt-out,

    I recently started receiving emails from Kohls, whoever they are. I’ve never heard of Kohls before a couple of weeks ago, and certainly never signed up for their email “alerts”.

    I’m not an email spam alarmist. If you’ve read any of my stuff you know that I think “opt out” email is perfectly acceptable under most circumstances… and in any event there’s not much we can do about it, even if we don’t like it.

    But I would think a credible company (like I assume Kohls is) would have a simple opt-out (unsubscribe) policy.

    Not Kohls. After you unsubscribe they tell you your email address will be removed within seven days, during which time you may receive a couple more “alerts”.

    This is BS. I suspect it is an out and out corporate lie. I have now unsubscribed at least three times over the course of the last two weeks or so.

    We’ll see what happens. In any event I won’t be buying from Kohls…wherever they are.

     
  • Using Opt-Out Email To Reach Local Business

    Rick 10:10 am on November 28, 2008 | 10 Permalink | Reply
    Tags: email advertising, , opt-in, opt-out,

    Perhaps the most common list-building technique used by internet marketers is what I have called the GCC System – Gather-Capture-Convert. This is what is normally referred to as an “opt-in” system.

    One of the difficulties with this system is that it relies on getting visitors to your websites. That’s the old “traffic problem” rearing its ugly head again. Getting traffic is not easy.

    (More …)

     
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