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<channel>
	<title>The View from Conestogo &#187; Marketing</title>
	<atom:link href="http://www.rickhendershot.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rickhendershot.com</link>
	<description>Random thoughts from the Conestogo Philosophical Society</description>
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			<item>
		<title>Blogging Strategy &#8211; Staying On Message</title>
		<link>http://www.rickhendershot.com/blogging/blogging-strategy-stay-on-topic/</link>
		<comments>http://www.rickhendershot.com/blogging/blogging-strategy-stay-on-topic/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 09:21:36 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Most Recent]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/?p=255</guid>
		<description><![CDATA[Here&#8217;s the second part of creating an effective blogging strategy. In the first part called &#8220;Your Blog Will Fail Without a Strategy&#8221; we said you should focus on creating a consistent and distinctive &#8220;brand&#8221;. Your blog should be viewed as a &#8220;Channel&#8221; which you use to send information to your readers and visitors. And that [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the second part of creating an effective blogging strategy. In the first part called <a href="http://www.rickhendershot.com/marketing/your-blog-will-fail-without-a-strategy/">&#8220;Your Blog Will Fail Without a Strategy&#8221;</a> we said you should focus on creating a consistent and distinctive &#8220;brand&#8221;. Your blog should be viewed as a &#8220;Channel&#8221; which you use to send information to your readers and visitors. And that information &#8211; that &#8220;content&#8221; &#8211; should reflect a unique and consistent character, point of view and style.</p>
<p>But I find it is very easy to lose track of what I&#8217;m doing if I don&#8217;t have a clear plan. There&#8217;s a great temptation to start going off on tangents in response to the hot topic of the moment. Or, just as bad, I can get in a rut and just talk about the same things over and over again. </p>
<p>If you&#8217;re blog is about real estate investment, for example, you&#8217;ll find yourself tempted to spout the same &#8220;Five Rules for Smart Investing&#8221; over an over again in different words.</p>
<p>One effective technique for channeling your thoughts and encouraging yourself to cover a range of interesting and relevant material is to use what I call the C &#038; C method &#8211; Categorize and Cycle. Here&#8217;s what I mean:</p>
<p>First, you choose a series of categories which you will try to write something about on a regular basis. And then you cycle through the categories.</p>
<p>Wordpress and other blogging platforms lend themselves very nicely to the idea of &#8220;categories&#8221;. In fact they almost force you into that approach. Choosing interesting categories gives you a way of organizing your blog, and organizing your thoughts too.</p>
<p>Let&#8217;s say you are a real estate agent. Your categories might be </p>
<p>- Buying Real Estate<br />
- Selling Real Estate<br />
- Real Estate Investing<br />
- Local or Regional Information<br />
- National Real Estate News or Trends</p>
<p>Or say you&#8217;re creating a blog about Golf. Your categories might be</p>
<p>- Golf swing tips<br />
- Golf travel destinations<br />
- Golf course reviews<br />
- Golf equipment reviews</p>
<p>This might be too broad. You might want to focus on just one of these areas, say, &#8220;Golf Swing Tips&#8221;:</p>
<p>- Putting tips<br />
- Driving tips<br />
- Bunker tips<br />
- Short game tips</p>
<p>You may be temtped to go too narrow or too broad. Try to settle on a range of categories that cover what you think your target market will be interested in, and which will reinforce the &#8220;brand&#8221; identification you have selected. </p>
<p>For example, if you want to be known as the &#8220;golf swing tips guy&#8221;, then don&#8217;t get sidetracked talking about golf travel. Or on the other hand, if you want to become a resource for &#8220;golf travel&#8221;, then focus on that. And stay focused.</p>
<p>And don&#8217;t choose too many categories because you want to use them to help you decide what to write about. You want to write something about each of them on a regular basis. So four or five is probably good for starters.</p>
<p>Once you&#8217;ve chosen your categories it&#8217;s just a matter of &#8220;cycling&#8221; through them on a regular basis. Not only does this give you a much clearer idea of what to write about, but it also suggests a practical posting schedule. </p>
<p>For example, if you have five categories then you may want to write something about each of them every week. That would be five posts a week &#8211; not an unreasonable schedule if you want your blog to be taken seriously by your readers.</p>
<p>If you think coming up with interesting  material to write about every day is way too difficult, then back it off to every other day. But before you draw that conclusion, read the suggestions I make in the next post where I disuss:  &#8220;What to put in your posts and where to get the ideas.&#8221;</p>
<p>It&#8217;s not as difficult as you might think.</p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/blogging/blogging-strategy-stay-on-topic/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Local Bus Marketing Kit &#8211; Progress Report</title>
		<link>http://www.rickhendershot.com/local-business-marketing/local-bus-marketing-kit-progress-report/</link>
		<comments>http://www.rickhendershot.com/local-business-marketing/local-bus-marketing-kit-progress-report/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 15:26:42 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[local marketing kit]]></category>
		<category><![CDATA[manual]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/?p=191</guid>
		<description><![CDATA[We will be releasing the Local Business Marketing Kit sometime before the end of December &#8211; hopefully around December 15. If you would like to participate in the launch, join the Linknet Affiliate Program and we&#8217;ll keep you posted on the progress.
Here is a brief overview of what the LBMK will contain:


Step by step manual describing [...]]]></description>
			<content:encoded><![CDATA[<p>We will be releasing the Local Business Marketing Kit sometime before the end of December &#8211; hopefully around December 15. If you would like to participate in the launch, join the <a href="http://www.linknet-promotions.com/affiliates">Linknet Affiliate Program</a> and we&#8217;ll keep you posted on the progress.</p>
<p>Here is a brief overview of what the LBMK will contain:<br />
<span id="more-191"></span></p>
<ol>
<li>Step by step manual describing how to make money marketing to local businesses.</li>
<li>The manual in video form &#8211; step by step videos.</li>
<li>How to set up your business.</li>
<li>How to select the right products.</li>
<li>How to set up your first website &#8211; hosting instructions, web templates</li>
<li>Promoting your marketing service:<br />
- Search engine optimization to get high local rankings<br />
- Creating an email capture system<br />
- Setting up an autoresponder to capture prospect email addresses<br />
- Creating your own blog<br />
- Creating your own Squidoo page<br />
- Creating other free web resources like Hub Pages, Wordpress blogs<br />
- Posting to blogs<br />
- Creating articles to market the service</li>
<li>Setting up an autoresponder to market your business with email<br />
- selecting an autoresponder service<br />
- creating a sequence of autoresponder messages<br />
- creating a web entry form so you can add contacts to your list</li>
<li>Using web advertising to promote your marketing business<br />
- Pay Per Click<br />
- Facebook<br />
- Myspace<br />
- Craigs List<br />
- Kijiji</li>
<li>Templates for web sites, blogs</li>
<li>Optimized copy and graphics provided for:<br />
- web page descriptions<br />
- autoresponder messages<br />
- blog posts<br />
- Squidoo pages<br />
- PPC ads<br />
- Facebook ads<br />
- Myspace ads<br />
- Craigslist ads<br />
- Kijiji ads</li>
</ol>
<p>If you are interested in promoting this product, or buying it to promote your own business, join the <a href="http://www.linknet-promotions.com/affiliates">Linknet Affiliate Program</a> to be put on the update list. Or subscribe to this blog. We will be publishing regular updates.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Create Google &amp; SEO Friendly Page Titles</title>
		<link>http://www.rickhendershot.com/seo/create-google-seo-friendly-page-titles/</link>
		<comments>http://www.rickhendershot.com/seo/create-google-seo-friendly-page-titles/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 23:40:46 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[page]]></category>
		<category><![CDATA[title]]></category>
		<category><![CDATA[titles]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/seo/create-google-seo-friendly-page-titles/</guid>
		<description><![CDATA[
Learn how to write page titles that will rank well in Google and make people click through to your site.]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/MjIEPT3tEtk&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/MjIEPT3tEtk&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Learn how to write page titles that will rank well in Google and make people click through to your site.</p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/seo/create-google-seo-friendly-page-titles/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Internet Marketing &#8211; Search Engine Optimization &#8211; Google</title>
		<link>http://www.rickhendershot.com/marketing/internet-marketing-search-engine-optimization-google/</link>
		<comments>http://www.rickhendershot.com/marketing/internet-marketing-search-engine-optimization-google/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 18:34:49 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Prime]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/keywords/internet-marketing-search-engine-optimization-google/</guid>
		<description><![CDATA[
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing. 
PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/jq4rUcmALhY&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/jq4rUcmALhY&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing. </p>
<p>PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN</p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/marketing/internet-marketing-search-engine-optimization-google/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>SEO Link Building 101</title>
		<link>http://www.rickhendershot.com/marketing/seo-link-building-101/</link>
		<comments>http://www.rickhendershot.com/marketing/seo-link-building-101/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 14:24:12 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/link-building/seo-link-building-101/</guid>
		<description><![CDATA[
Learn the types of links that help you rank better and help you make sales.]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/HTn91hKJ5xI&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/HTn91hKJ5xI&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Learn the types of links that help you rank better and help you make sales.</p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/marketing/seo-link-building-101/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>&#8220;Video Marketing&#8221; Tips For a &#8220;YouTube&#8221; Traffic Avalanche (Keywords &amp; Tags)</title>
		<link>http://www.rickhendershot.com/marketing/video-marketing-tips-for-a-youtube-traffic-avalanche-keywords-tags/</link>
		<comments>http://www.rickhendershot.com/marketing/video-marketing-tips-for-a-youtube-traffic-avalanche-keywords-tags/#comments</comments>
		<pubDate>Sun, 21 Sep 2008 18:33:16 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[based]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/keywords/video-marketing-tips-for-a-youtube-traffic-avalanche-keywords-tags/</guid>
		<description><![CDATA[
.
My Biz
.
http://www.GetRichFromHome.Biz
.
Traffic Geyser:
http://www.HomeBizFreeLeads.com
Gregg Davison teaches other marketers video marketing]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/EIXPxnKHTWA&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/EIXPxnKHTWA&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>.<br />
My Biz<br />
.<br />
<a href="http://www.GetRichFromHome.Biz" rel="nofollow">http://www.GetRichFromHome.Biz</a><br />
.<br />
Traffic Geyser:<br />
<a href="http://www.HomeBizFreeLeads.com" rel="nofollow">http://www.HomeBizFreeLeads.com</a></p>
<p>Gregg Davison teaches other marketers video marketing</p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/marketing/video-marketing-tips-for-a-youtube-traffic-avalanche-keywords-tags/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Meet SMX: The Search Marketing Expo Conference Series</title>
		<link>http://www.rickhendershot.com/marketing/meet-smx-the-search-marketing-expo-conference-series/</link>
		<comments>http://www.rickhendershot.com/marketing/meet-smx-the-search-marketing-expo-conference-series/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 14:25:33 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[link]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/link-building/meet-smx-the-search-marketing-expo-conference-series/</guid>
		<description><![CDATA[
A short clip about the SMX conference series, which covers SEO, PPC, link building and more aspects of search engine marketing. Learn about the people behind it and what to expect.  Also read more at http://searchmarketingexpo.com]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/aDBEVDTbg3U&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/aDBEVDTbg3U&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>A short clip about the SMX conference series, which covers SEO, PPC, link building and more aspects of search engine marketing. Learn about the people behind it and what to expect.  Also read more at <a href="http://searchmarketingexpo.com" rel="nofollow">http://searchmarketingexpo.com</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/marketing/meet-smx-the-search-marketing-expo-conference-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The SEO Song</title>
		<link>http://www.rickhendershot.com/seo/the-seo-song/</link>
		<comments>http://www.rickhendershot.com/seo/the-seo-song/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 14:05:27 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Ask.com]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Netscape]]></category>
		<category><![CDATA[Problogger]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[StumbleUpon]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/seo/the-seo-song/</guid>
		<description><![CDATA[
http://www.seocontest2008.com/seocontest2008-seo-secret.html Dedicated to the Search Engine Optimization Specialist and Probloggers. http://www.benjarriola.com/]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/UXODTDZAyxQ&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UXODTDZAyxQ&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p><a href="http://www.seocontest2008.com/seocontest2008-seo-secret.html" rel="nofollow">http://www.seocontest2008.com/seocontest2008-seo-secret.html</a> Dedicated to the Search Engine Optimization Specialist and Probloggers. <a href="http://www.benjarriola.com/" rel="nofollow">http://www.benjarriola.com/</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/seo/the-seo-song/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization SEO Tutorial &#8212; WebBizIdeas</title>
		<link>http://www.rickhendershot.com/seo/search-engine-optimization-seo-tutorial-webbizideas/</link>
		<comments>http://www.rickhendershot.com/seo/search-engine-optimization-seo-tutorial-webbizideas/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:04:04 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[increase]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[techniques]]></category>
		<category><![CDATA[Tutotial]]></category>
		<category><![CDATA[WebBizIdeas]]></category>

		<guid isPermaLink="false">http://www.rickhendershot.com/seo/search-engine-optimization-seo-tutorial-webbizideas/</guid>
		<description><![CDATA[
Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners.  We will cover SEO techniques that you can use TODAY that will increase your search engine rankings.  We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page &#038; off page optimization, Meta [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/VBAJgksyhxo&#038;f=gdata_videos"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/VBAJgksyhxo&#038;f=gdata_videos" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners.  We will cover SEO techniques that you can use TODAY that will increase your search engine rankings.  We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page &#038; off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.</p>]]></content:encoded>
			<wfw:commentRss>http://www.rickhendershot.com/seo/search-engine-optimization-seo-tutorial-webbizideas/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>SEO Best Practices</title>
		<link>http://www.rickhendershot.com/seo/seo-best-practices/</link>
		<comments>http://www.rickhendershot.com/seo/seo-best-practices/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 14:25:48 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[SEO]]></category>
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		<category><![CDATA[internet]]></category>
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		<description><![CDATA[
http://www.thinkseer.com / Wil Reynolds teaches which SEO practices are no longer used before explaining best SEO practices.]]></description>
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<p><a href="http://www.thinkseer.com" rel="nofollow">http://www.thinkseer.com</a> / Wil Reynolds teaches which SEO practices are no longer used before explaining best SEO practices.</p>]]></content:encoded>
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