Now that the economy has gone sour and business people are looking for low cost marketing alternatives, millions of them are turning to the web to save money and find new customers.
Web marketers are constantly trying to carve out “niches” they can focus on. And almost always they have no (or very little) reference to location. Anybody who is interested in “dog training”, for example, can buy your dog training ebook or course or digital product, irrespective of where they live.
This clearly skews the whole online marketing focus to selling either ”soft” services that can be delivered digitally (ebooks, software, training courses, etc.), or “hard” products that are small enough or valuable enough so that shipping is not a significant issue.
This leaves out millions of local businesses – businesses providing goods and service to local customers – because, for the most part local businesses deal with people who like to walk or (more likely) drive to the business location and pick up products right there and then.
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