SEO Strategy

Participating in “joint ventures” is a good way to get involved with promoting and developing online products (usually digital products).

One popular type of joint venture is the Product GiveAway. A bunch of online marketers get together and contribute digital products to a “GiveAway Event”. Usually these products are things like ebooks, video courses, or, in some cases, low cost services you are prepared to give away as an introduction to your more expensive services.

All the contributors promote the event to their email lists. People visit the event and “join”. Once they have joined they are exposed to sometimes hundreds of interesting digital products that they can download for free. The catch is, to download them they must sign up with each contributor. As a result, the contributor gets many new sign ups to his or her list.

These are really a win-win-win situation. The Giveaway Event operator gets a list of all those who have signed up to download gifts - potentially thousands of people. The contributors get exposure and an expanded email list. And the members get free products.

To see one that is currently running, visit The Summer JV Giveaway.

Everybody involved in internet marketing knows you need an autoresponder (or two, or three.) In case you’re tempted to go cheap - say, use one of those free autoresponder services - there are some pretty important reasons why you should NOT.

It boils down to this: it just isn’t worth messing around with a free service with something so vital to your online business. Your regular email communications are probably the most important means you have of growing your business and keeping your customers happy.

For some really good reasons why it is best to stay with an established autoresponder service, see this article,  Why Not To Use Free Autoresponders.