The most popular and most successful method for building a list is to give something away to your target group. The thing you give away will usually be a “free report”, a chapter of an ebook you’ve just written, a little software program, or any other downloadable item that you have distribution rights for.
The idea is that you give something of value to your subscribers, and they give something of value back to you – their contact information so you can keep in touch with them.
The Give Away Item
First, make sure the give away item is worth downloading. In other words, make sure it provides useful information and has some substance. If it does not offer value of any kind your subscriber will feel cheated.
Second, your give away does not have to be long and involved. In fact, it is better if it is short and sweet. I recently signed up for a free report that was 94 pages long. After the first 20 pages or so (much of which was the introduction) I put it aside and will probably never look at it again.

