One powerful way is to build your web presence by spreading information about your products or services around the web. You have to reach people where they are. If people in your target audience are not at your website (yet), you have to go where they are and try to draw them in.

We’re not talking about advertising here – although advertising is important and certainly works.

We’re talking about offering free information that people are interested in reading or listening to or viewing. This is what we call “compelling content” – stuff that people are interested in and that addresses needs or desires or interests that your target audience have.

But this presents a HUGE problem!

1. Most of us do not have the time or talent to produce compelling content.

2. Hiring other people to write articles or produce interesting, informative audio presentations or videos for you may be too expensive.

Wouldn’t it be nice if there was a simple solution to this problem.

Well, believe it or not, there is a simple solution and it is staring you in the face.

You can use other people’s (free) content to draw your prospects to your service.

We’re not talking about stealing content and putting your own name on it. No, we’re talking about “aggregating” other people’s content and associating yourself with it – exactly the way Google does. In case you haven’t noticed, Google doesn’t actually produce any significant content themselves. They take the stuff you and I produce and aggregate it in their search results pages. Then they run ads on these results pages and make billions of dollars.

Well guess what! You can do exactly the same thing. You can aggregate content focused on your own niche to create a valuable resource that people interested in your niche will visit.

Sources for this kind of content are almost limitless. Here are just two of them…

- Articles from sources like Ezinearticles.com – focused on your keywords

- Videos from sources like Youtube.com – focused on your keywords

Do people want you using their content like this?

Yes, the producers of this content want you to use it. That’s why they have put it there in the first place. As long as you don’t mess with their content by changing it, and as long as you include their links whenever you republish it, you are using it exactly the way they want you to use it.

Then you can “monetize” this new resource you have created by running ads for your services or affiliate products and selling advertising such as Google Adsense.

But even more importantly, you can drive people to your website(s) by promoting your most important services and embedding links to your web pages.

The very best and easiest way we have developed to do this kind of aggregating is called the Linknet AutoBlog service. We create a dedicated WordPress blog just for you. Posts are entered automatically, optimized for your most important keywords, and your links are spread randomly throughout the blog, hyperlinked to your most important keywords.

With this service you get a keyword-focused blog that gradually builds content from sources like Youtube and various article sites. This content is perfectly focused on your most important keywords giving you links to as many as 10 different web pages or domains within your own network of websites.

The best part is that you don’t have to do anything to maintain it. Of course you can add posts if you like, but if you don’t want to be bothered, we continue creating posts and links day after day, month after month, without any input from you at all.

Linknet AutoBlog even Includes a free membership in the Link Builder Network for a limited time. That gives you personal access to more than 75 additional blogs where you can enter posts, create links and promote your sites.

For more information see Linknet AutoBlog
or go here for ordering information.

P.S. We can even create a network of keyword-focused AutoBlogs for you. Can you imagine the exposure you would generate for your products with a network of 5 or 10 blogs churning out new content and new links and driving prospects to your websites every day!

1. Do some keyword analysis to define a set of keywords (which I refer to as your “keyword group”) that range from your most general theme to more specific sub-themes. For example, if your site is about “golden retriever puppies” this term, along with two or three other closely related terms should provide the focus for your home page.

2. Your home page is usually considered your site’s most important page, so it should be optimized for your most important keywordS – as mentioned above. Your home page should be more general in content and emphasis, with links pointing to more specific sub-sections within your site. In other words, organize your home page around the most general (small) set of keywords you want to rank well for.

3. Create internal pages focused around specific keywords related to those emphasized on your home page. For example, you may have sub-sections within your site on topics such as:

- golden retriever puppy care
- buying a golden retriever puppy
- toys for golden retriever puppies
- best features of golden retriever puppies
- etc.

Each of these pages should focus on a narrow set of keywords related to (and linked to) the home page, and all the other pages within your site.

4. You need simple navigation tools – such as a nav-bar – to interlink your pages. These links are important, both for navigation purposes and for SEO purposes. These are seen as inbound links and they help form a “neighborhood” of related resources. Neighborhoods are good in the eyes of the search engines. The SEs assume that a neighborhood of closely related resources contains more information than isolated pages.

5. Expand your neighborhood by creating resources in other places and linking back to your main site using specific anchor text. For example, you could create a Squidoo page (Hub page, Knol, WordPress blog…) about “toys for golden retriever puppies” and link back to your main website. You could also write an article about “buying a golden retriever puppy” and link back to your main website. Then upload it Ezinearticles.com and several other article sites. Or you could create a video demonstrating the “best features of golden retriever puppies”, link back to your main site, and then upload the video to Youtube.com, Revver.com, Google Video, etc.

This way you expand your “neighborhood” of tightly related resources. These days that’s what “link building” or “getting links” is all about.

Check out the Link Builder Network, launching August 15/08.

The Link Builder Network is a place where online promoters, marketers, web designers and publishers can go to build backlinks to their websites. The Link Builder Network consists of more than 50 blogs where members can publish posts. These blog posts can contain backlinks to your websites – as many websites as you want to promote.

In fact you can even resell this service to clients. For instance, if you are a web designer you can bundle a unique promotional service with your other web building services.

Among other things, the Link Builder Network is a “member restricted” website designed to allow members to promote their products and services. Inside the member restricted area you will find important tools to help build links and web presence.

What kind of tools?

1. A “Multi-Poster” program that lets you post to all blogs within the network. An individual post can be sent to one blog or several. It is all right there in front of you, with no need to log into each blog separately.

2. Instructional videos demonstrating how to use the system and make effective posts.

3. Writing tools, to help you quickly write effective blog posts.

4. A system to let you order unique blog posts, optimized for your products or services and with your links already embedded.

5. Tons of PLR articles that you can take and modify to create posts.

With the Link Builder Network, members can make as many entries as they like – The purpose of the Link Builder Network is to give members an avenue for promotion. So members are free to use the blogs within the network to do legitimate promotion of their products and services.

No spamming is tolerated. Blog posts must make sense, have a maximum of 3 embedded links, and must not be repeated or duplicated in more than 4 blogs across the network.

Turns out there is another similar product that has been around for a while, called Comment Kahuna. This one is worth checking out as well. It is free, and from the video it looks like it is easy to use and potentially helpful.

I have not tried the product yet, but I have the same reservations about this one that I expressed in the previous post.

As explained in his video, this little program lets you search for blogs by keyword. It goes out and finds blogs relevant to your keywords, tells you their PR, the PR of the actual pages it finds, and also tells you whether it is a “nofollow” or “do follow” blog. In case you’re not aware, a “do follow” blog is one in which the Google-inspired “nofollow” tag is deactivated so that links in comments actually get (a little bit of) link juice. Google has come convoluted reasons for encouraging the use of “nofollow”, and most bloggers are in love with Google, so there you go.

G-Lock Blog Finder then lets you click on the address of a specific post and it then shows that post in a window where you can create a comment (and leave your link of course.)

Now if you think it sounds just a bit anal to spend an hour or so every now and then to find random “targeted” blogs, do a cursory reading of the content, and then leave a comment for the purpose of getting a link, I completely concur. Most SEO experts think links from blog comments are, at best, of minimal value anyway, so spending any time at all generating such links seems like a pretty pointless way to waste your life away.

If these links actually were worth anything that would be a different matter, I guess. But first, there is the “nofollow” issue – which most blogs adhere to (rightly or wrongly). Second there is the question “Don’t I have anything better to do with my time?” And third you will inevitably ask “Do I really want to read this crap?” since so many blogs – even the ones turned up by a program like G-Lock Blog Finder – are little more than self-congratulating navel gazing.

On the other hand, finding relevant blogs can be a very useful exercise. Some blogs actually have very interesting content, a fair bit of traffic, and offer you a place where you can both learn something about your niche and meet others who are also interested in it. In other words, they perform the same function as social networking sites do – they let you get involved with others in your area(s) of interest.

No doubt this can turn out to be one of the most important sources of traffic to your site. Not because you have created a bunch of backlinks and have thereby improved your search engine rankings (although I suppose that may happen occasionally), but rather because you have entered into “the conversation” with others who share some of your interests, and they see some value in having a look at your site from time to time.

So I suggest you forget about looking for blogs based on the value you might squeeze out of them by leaving comments. Instead, I suggest you look for blogs that offer you useful content that can teach you something and a lively community of readers who might be interested in hearing what you have to contribute to the conversation.

To come (more or less) full circle, a tool like G-Lock Blog Finder might actually help you find blogs like this. So it is at least worth a look.

You can download a free trial version of G-Lock Blog Finder here.

He presents case studies and actual research to show that most of these assumptions are nothing but “myths” propagated by “gurus” who are just repeating stuff they have heard elsewhere, usually to promote their own products.

Of course Jonathan himself is promoting a product – a link generating product called 3-Way Links – so we might wonder if that has influenced his emphasis in the report just a bit.

Personally I think not, since he has been consistently saying the same thing ever since I have been following him. He also provides some pretty convincing evidence that, at least for the type of site he is focusing on – relatively low competition niche sites – many of the claims touted in forums and SEO ebooks simply do not hold up to scrutiny.

What are these myths? Download the report and find out for yourself (the link is at the bottom of this post). His conclusion in a nutshell is that the magic formula for getting good ranking in Google search results boils down to this:

Once you have done some basic SEO, it all comes down to links.

Or as Jonathan puts it:

“Make sure you have some on-page relevancy.
Make sure your title tag contains the right keywords.
Get lots and lots of links.”

Of course it is never quite that simple. Not all links are created equal. According to Jonathan the factors you should pay attention to are:

- get links from different Class-C ip addresses
- get links from different geographic locations
- mix up your anchor text
- don’t add links too quickly

Two factors that he doesn’t add (that I would) are

- get as many links from established (older) sites as possible
- pages with higher page rank are more valuable sources of links than those without any page rank.

“Search Engine Myths Exposed” is well worth taking a close look at. It’s a free download, so go get it right now.

Download Search Engine Myths Exposed