There is no unanimous opinion on how to optimize a website, but certain principles are generally accepted. Here are some of these principles:
1. Do some keyword analysis to define a set of keywords (which I refer to as your “keyword group”) that range from your most general theme to more specific sub-themes. For example, if [...]

I recently did some investigation into the suggestion that leaving comments on blogs is a good way to get backlinks to your website and thereby increase its Google ranking.  Jonathan Leger, who I refer to from time to time in this blog, has done some testing on this question, and has also recently recommended some tools that [...]

In his recently released report titled “Search Engine Myths Exposed” Jonathan Leger tackles some of the most basic assumptions most of us make about getting successful ranking in Google.
He presents case studies and actual research to show that most of these assumptions are nothing but “myths” propagated by “gurus” who are just repeating stuff they [...]