SEO & link building Rick on 10 Jan 2008

“Google Myths” Exposed

In his recently released report titled “Search Engine Myths Exposed” Jonathan Leger tackles some of the most basic assumptions most of us make about getting successful ranking in Google.

He presents case studies and actual research to show that most of these assumptions are nothing but “myths” propagated by “gurus” who are just repeating stuff they have heard elsewhere, usually to promote their own products.

Of course Jonathan himself is promoting a product - a link generating product called 3-Way Links - so we might wonder if that has influenced his emphasis in the report just a bit.

Personally I think not, since he has been consistently saying the same thing ever since I have been following him. He also provides some pretty convincing evidence that, Continue Reading »

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SEO Rick on 25 Dec 2007

Think Like a Search Engine

As you probably know, the point of SEO is to get the search engines to send visitors to your website. Traffic is what it’s all about, and SEO is meant to generate traffic.

SEO accomplishes this by helping you come up high in Google’s search results for your most important keyword phrases.

But is SEO difficult? Do you need special skills to be effective? Is it a mysterious art that only a few understand?

Not at all. Getting good search engine ranking is not as difficult as you might think. Even if you have failed miserably in the past, you can be successful right now by applying some very basic principles.

SEO is really just common sense once you understand it.

So how DO you choose the right search terms and then come up high in search engine results pages (SERPs) for your keywords?

You have to think like a search engine.

That’s right. You have to think like a search engine.

And the most important thing to understand is that search engines only read what is there on the page. They do not read between the lines or make assumptions about your content like humans do.

Continue Reading »

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