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  • Getting Off Kohl's Email List

    Rick 2:54 pm on August 11, 2009 | 2 Permalink | Reply
    Tags: email, Kohls, ,

    I recently started receiving emails from Kohls, whoever they are. I’ve never heard of Kohls before a couple of weeks ago, and certainly never signed up for their email “alerts”.

    I’m not an email spam alarmist. If you’ve read any of my stuff you know that I think “opt out” email is perfectly acceptable under most circumstances… and in any event there’s not much we can do about it, even if we don’t like it.

    But I would think a credible company (like I assume Kohls is) would have a simple opt-out (unsubscribe) policy.

    Not Kohls. After you unsubscribe they tell you your email address will be removed within seven days, during which time you may receive a couple more “alerts”.

    This is BS. I suspect it is an out and out corporate lie. I have now unsubscribed at least three times over the course of the last two weeks or so.

    We’ll see what happens. In any event I won’t be buying from Kohls…wherever they are.

     
  • More Sources for Blog Content

    Rick 1:16 pm on July 21, 2009 | 2 Permalink | Reply
    Tags: , , , email, ,

    Here are some more places you can find content for your blog…

    Youtube.com – This is one of the most widely used and easiest places to find blog content. Say you have a “golf swing tips” blog. Just go to Youtube, search for “golf swing tips” and pick the one you want to include in your blog. Find the embed code and copy it into the appropriate place in your blog. Make sure to accompany the video with a short commentary of your own. You can add links to your commentary, just like an ordinary blog post.

    EzineArticles.com – This is the best article site on the web. Search for articles using keywords. Pick the article you want to re-publish. Copy it into your blog, making sure to publish it just as you found it. That includes retaining the author’s “resource box”, links to his or her websites, and all links within the article.

    Google News/Yahoo News/Bing News – If you occasionally want to publish a current “news” story, then one of the high profile news sites will give you lots of ideas. For example I just did a search in Bing News (bing.com) for “electronic gadgets” and found:

    - Third of teens use cell to cheat
    - Sony CEO says restructuring steps on track
    - iPhone to hit stores as Apple awaits Jobs’ return

    …and many more.

    Most of these stories provide good fodder for blog posts. Remember, don’t just copy the news story, and be sure to add your own comments.

    Free Original Articles with reprint rights – About the only place you will find top quality free articles is in a membership site of which you are a member. For example, if you are an AgentMapIt member we provide free articles ideal for use in blogs and newsletters. These are high quality, original, “free” PLR articles (PLR stands for “Private Label Rights”). For example, see Free Green Tips.

    PLR Articles – You can buy groups of articles that have been written by someone else and bundled as a package of PLR articles. PLR stands for “private label rights”, which means that you can publish the articles as they are, modify them, just use parts of them, and put your own name on them as the author. Most PLR packages are poorly written – often by non-English speakers – and often 5 or more years old. They have probably been recycled several times, so if they are any good they have probably been published elsewhere a number of times. I don’t recommend using PLR articles.

    Outsource your blog post writing – There are all kinds of people out there prepared to write quality short articles for next to nothing. For example, if you are using the Categorize and Cycle approach (where you have 4 or 5 categories and try to write on article a week in each) you could have a ghost writer create 5 articles for each of 4 categories (20 short articles). Chances are you can find someone to do this for less than $150. Often they will do it for as low as $5 each. Stretch those articles out over two or three months (you can add your own stuff between outsourced articles) and you have a pretty inexpensive way to create a totally original blog.

    Of course different writers will have different areas of expertise, and the writing quality will vary from writer to writer. A good place to find writers is on forums such as The Warrior Forum.

    Outsource your entire blog – Finally I would be remiss not to mention our own blogging service. Our Blog and Mail service includes setting up and maintaining your blog, writing and posting unique articles at least once a week, helping you create a contact list, and sending an email to that list at least once a month. In other words, this is an entire marketing program built around having your own blog and regular email campaign. You really don’t have to do anything. We do the entire thing.

    This approach is even more effective when integrated with an aggressive Twitter campaign.

    As you can see, even if you have very few ideas and have limited writing skills it is not that difficult to create your own interesting and effective blog. However it is important to remember what I said at the beginning of this report: without traffic your blog might as well not exist. The very first thing
    you should do is think through how you intend to get traffic to your blog.

    In my estimation the traffic generation methods discussed by would-be blogging gurus usually come down to SEO and they do not work for local business blogs. The only method I have found that does actually generate traffic is the Blog and Mail method outlined elsewhere in this blog.

     
  • Kick Starting Your Local Email List

    Rick 7:45 am on December 9, 2008 | 0 Permalink | Reply
    Tags: email, , scrubbing

    In a previous post I outlined what I call the “Opt-Out” method of developing an email list. This method allows you to enter contact information into your autoresponder and then
    begin sending them occasional email messages without first asking their permission.

    I am not recommending that you buy lists, plug them into your system and just start sending out emails by the millions. This is the worst kind of spamming, and it is illegal. It is also ineffective because most purchased lists are not targeted and they are usually of very low quality.

    But what if you take the time to scour through Chamber of Commerce lists and look through local websites to develop your own list from their data. Is that good or bad? This would probably give you a fairly up-to-date list, and it would be targeted because it would be aimed directly at business addresses.

    (More …)

     
  • Don't Use a Free Autoreponder Service

    Rick 10:32 am on February 22, 2008 | 0 Permalink | Reply
    Tags: autoresponders, email,

    Everybody involved in internet marketing knows you need an autoresponder (or two, or three.) In case you’re tempted to go cheap – say, use one of those free autoresponder services - there are some pretty important reasons why you should NOT.

    It boils down to this: it just isn’t worth messing around with a free service with something so vital to your online business. Your regular email communications are probably the most important means you have of growing your business and keeping your customers happy.

    For some really good reasons why it is best to stay with an established autoresponder service, see this article,  Why Not To Use Free Autoresponders.

     
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