Everybody involved in internet marketing knows you need an autoresponder (or two, or three.) In case you’re tempted to go cheap - say, use one of those free autoresponder services - there are some pretty important reasons why you should NOT.

It boils down to this: it just isn’t worth messing around with a free service with something so vital to your online business. Your regular email communications are probably the most important means you have of growing your business and keeping your customers happy.

For some really good reasons why it is best to stay with an established autoresponder service, see this article,  Why Not To Use Free Autoresponders.

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