Article marketing is generally assumed by almost everybody involved in internet marketing to be one of the best ways to build traffic, links, reputation, and even authority in your niche.
In its most simple form article marketing just involves writing something with links back to one of your websites, and then posting it on a few (or many) article sites. Here are some things worth remembering:
1. Write quality material. You are not just after links, but presumably people in your target niche will actually read your articles, come to recognize you name and judge the quality of your opinion and knowledge based on what they read in your articles.
2. Be sure to give your articles an effective title. For your human readers the title should be interesting and catchy – something to entice them to read it. For the search engines it should contain your target keyword phrase. It is usually the title that determines the SEO value of an article.
3. Be sure to distribute your articles to the most effective article directories. There are hundreds of article sites out there, but some are more influential than others. The most influential from the SEO point of view, and the ones that generally get the most traffic are the ones with the highest page rank. You might want to do a search for a variety of search terms and see which article sites come up the most.
Chances are you’ll see ezinearticles.com coming up a lot. After that some of the best are:
ideamarketers.com
articledashboard.com
buzzle.com
articlebiz.com
articlecity.com
All of these are included in the distribution list of Content Spooling – an article writing and distribution service which I highly recommend.
Here are some more articles about article marketing.