In his recently released report titled “Search Engine Myths Exposed” Jonathan Leger tackles some of the most basic assumptions most of us make about getting successful ranking in Google.

He presents case studies and actual research to show that most of these assumptions are nothing but “myths” propagated by “gurus” who are just repeating stuff they have heard elsewhere, usually to promote their own products.

Of course Jonathan himself is promoting a product - a link generating product called 3-Way Links - so we might wonder if that has influenced his emphasis in the report just a bit.

Personally I think not, since he has been consistently saying the same thing ever since I have been following him. He also provides some pretty convincing evidence that, at least for the type of site he is focusing on - relatively low competition niche sites - many of the claims touted in forums and SEO ebooks simply do not hold up to scrutiny.

What are these myths? Download the report and find out for yourself (the link is at the bottom of this post). His conclusion in a nutshell is that the magic formula for getting good ranking in Google search results boils down to this:

Once you have done some basic SEO, it all comes down to links.

Or as Jonathan puts it:

“Make sure you have some on-page relevancy.
Make sure your title tag contains the right keywords.
Get lots and lots of links.”

Of course it is never quite that simple. Not all links are created equal. According to Jonathan the factors you should pay attention to are:

- get links from different Class-C ip addresses
- get links from different geographic locations
- mix up your anchor text
- don’t add links too quickly

Two factors that he doesn’t add (that I would) are

- get as many links from established (older) sites as possible
- pages with higher page rank are more valuable sources of links than those without any page rank.

“Search Engine Myths Exposed” is well worth taking a close look at. It’s a free download, so go get it right now.

Download Search Engine Myths Exposed

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