Here’s the first step in creating and implementing an effective SEO strategy – Do a preliminary keyword analysis to find the most potentially lucrative search terms.
A good search term is one that
1. gets some searches and
2. does not have a ton of competition.
Here are some tools you can use to find keywords like this:
1. Adword Analyzer
2. Google Trends
3. Google Adwords Keyword Analysis Tools
4. Microsoft Keyword Forcast Tool
5. Wordtracker
If you don’t want to do the analysis yourself, contact us for a <a href=”http://www.linknet-promotions.com/free-keyword-analysis.php” mce_href=”http://www.linknet-promotions.com/free-keyword-analysis.php”>Free Keyword Analysis</a> and we’ll suggest some keywords that are likely to work for you.
You don’t usually want to go after the most popular keywords because the competition will be fierce to get good Google ranking for these terms. Choose “long tail” terms – usually consisting of 3 or 4 words – that you have a chance of scoring well on and that will get you good ranking.
Remember, these are the kind of keywords you are looking for:
1. Keywords that get some searches and therefore can generate some traffic, and
2. Keywords that do not have a lot of competition – the fewer websites chasing ranking for them the better.
Once you find some good keywords, then you’re ready to go to town optimizing some webpages for them.