This blog post about effective SEO copywriting comments on the way Sarah Palin gets good Google coverage because of her choice of popular keywords. The article itself was published last October, so it is a bit out of date, but the point is still well taken.
In fact the article is an example of the point it is making – namely, by choosing the keyword “Sarah Palin” it immediately becomes readable and, in the eyes of Google at least, potentially noteworthy.