Marketing
Why Building a Local Web Presence Matters
Now that the economy has gone sour and business people are looking for low cost marketing alternatives, millions of them are turning to the web to save money and find new customers.
Web marketers are constantly trying to carve out “niches” they can focus on. And almost always they have no (or very little) reference to location. [...]
Recent Posts
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About this Website
This website is about online marketing for local business. The importance of the web is increasing daily as a source for information about local businesses - service business, restaurants, entertainment establishments, professionals - anyone who caters to a local clientele. There are special techniques for developing a local online presence in specific niches. That's what we discuss in this blog.
- Rick Hendershot
local business marketing
The buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the ...
We will be releasing the Local Business Marketing Kit sometime before the end of December - hopefully around December 15. If ...
Online promotion these days is about interaction with your prospects, contacts and clients ("your people"). Having an autoresponder at your ...
Here's an awesome post about how you can profit from "affiliate" programs with local businesses. I must admit this approach ...
Clients of mine often ask me what's the big deal with blogs. I normally trot out the standard pitch about ...
In a previous post I discussed some of the problems involved in building an email list. This was written against ...
Often when people ask me "What do you do?" I say something like: "I do online publishing, promotion and advertising ...
If you're interested in getting into the "internet sales business", here's an opportunity you should seriously consider. Since so many local ...
New Products
Local Bus Marketing Kit - Progress ReportWe will be releasing the Local Business Marketing Kit sometime before the end of December - hopefully around December 15. If you would like to participate in the launch, join the Linknet Affiliate Program and we’ll keep you posted on the progress.
Here is a brief overview of what the LBMK will contain:
Step by step manual describing [...]
keywords
Thinking Like a Search Engine So how DO you choose the right search terms and then come up high in search engine results pages (SERPs) for your keywords?
You have to think like a search engine.
That’s right. You have to think like a search engine.
That means you have to clearly spell out what each page is about. Thinking like a search [...]
list building
No Autoresponder? Are You Missing The Boat?Online promotion these days is about interaction with your prospects, contacts and clients (”your people”). Having an autoresponder at your service is one of the easiest and least expensive ways to increase direct (email) contact with your people.
Frequency is Better
First of all, if you don’t buy into the “frequency is better” approach to promotion you’ll [...]
Marketing
Why Building a Local Web Presence MattersNow that the economy has gone sour and business people are looking for low cost marketing alternatives, millions of them are turning to the web to save money and find new customers.
Web marketers are constantly trying to carve out “niches” they can focus on. And almost always they have no (or very little) reference to location. [...]
SEO
Big Changes Coming at GoogleThe buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the way they calculate and display search results.
First, traffic is going to be taken much more seriously when calculating rankings. This will change SEM (Search Engine Marketing) a lot, because it will no longer just be a matter [...]
social networking
Tags in Hub Pages and SquidooYou probably realize that creating focused pages at Squidoo and Hub Pages is a good way to add to your keyword neighborhood. But, like me, you may not have thought through the importance of tagging your pages to get the most impact.
In social networking sites tags identify your pages with other pages sharing similar themes. [...]
video marketing
SEO Advantages of Quick Web VideoYou can get significant SEO advantages by posting properly optimized videos on Youtube and many other free video sharing sites. In fact including web video in your promotional program has many benefits:
- Web video enhances your professional image
- Web video puts you in front of thousands and drives traffic to your site
- [...]
web design
Redirects and SEORecently a client of mine decided to move his main site from his established domain to a newly registered one. He wanted to move his content from a domain with a hyphenated name (e.g., my-domain.com) to one without the hyphen (e.g., mydomain.com), and at the same time he registered the same name with a different [...]
