Here’s a great video from Mike Koenigs of Traffic Geyser describing what they call the “10 x 10 x 4″ system. It boils down to this:

1. Create 10 “little” videos each promoting some aspect of your product or service. He suggests doing a 10 part FAQ (questions your prospects would like answers to). Each questions gets a video. Keep them short. I would say about a minute at most. There’s nothing sacred about the number 10 here. It just means “create a bunch” – the more the better.

2. Create 10 more “little” videos that answer the “should” questions. These are the questions they should be asking but don’t know to ask. Yea, I know, the distinction between the first 10 and the 2nd 10 is not too clear. But it just means this: give them more information…stuff they don’t know, to establish that you know what you’re talking about.

3. Then Create 4 more “little” videos for your capture system:

Video 1 – “To Get More, Go Here” video – this will be tacked onto each of your 20 videos. You say, “If you like this video, I’ve got 20 more at this location. Go here to get them (sign up).”

Video 2 – “Sign Up Here” video – The first one sends them to this one. This one pitches them on how to get the rest of the videos. It’s a lead capture pitch video.

Video 3 – “Thanks for Signing Up” video – This goes on your “thank you” page which comes up after they sign up. It says “Thanks for signing up. The first video is on its way…”

Video 4 – “Buy My Stuff” video – This is a pitch for your product(s). This can be used wherever you think it is appropriate.