Comments on: Your Blog Will Fail Without A Strategy

By: Rick

Rick — Sat, 25 Jul 2009 05:44:15 +0000

@Howard – It’s difficult nailing your brand even if you’ve been in business for a while. There are two different issues: defining your brand, and then being happy with it (because you believe it is working for you.) As an example of a company that is really struggling with this right now consider Microsoft. They keep coming up with concepts which seem weak because they are trying to remake themselves and don’t quite seem to know what they want to become.

By: Web Hosting Reviews

Web Hosting Reviews — Fri, 24 Jul 2009 14:48:44 +0000

Great post. I kind of agree but only in certain instances.

By: Howard

Howard — Fri, 12 Dec 2008 09:36:26 +0000

Thanks for these tips. It’s pretty difficult when you’re just starting out to know what your “brand” should be. But I agree you should try to give people a clear idea of what you’re specialty is.

By: Blogging Strategy - Stay On Topic - Local Business Marketing

Blogging Strategy - Stay On Topic - Local Business Marketing — Fri, 12 Dec 2008 09:21:43 +0000

[...] the second part of creating an effective blogging strategy. In the first part called “Your Blog Will Fail Without a Strategy” we said you should focus on creating a consistent and distinctive “brand”. Your blog [...]