It’s time for a change. I’m going to focus this blog on the marketing things I’m most deeply involved in. Right now it’s web marketing for local business. What I mean is, “using the web to reach local customers”, a much-ignored topic by internet marketers.

Now that the Yellow Pages and other local media are losing their domination, it’s time for local business people to get serious about using the internet as a way to get their message out.

Is this practical? Well, as the web becomes the go-to source of local business information, it is gradually becoming the biggest game in town. Things can only continue moving in this direction.

What are the best vehicles and methods for building an online presence? This is still an open question.