I finally took the time to sort out some of the “resell rights” buzz words thrown around by online marketers.

If you’re like me you keep getting offers for “resell rights” products and you’re never quite sure what this means. Online marketers just start throwing these buzz words around as though everyone knows what they’re talking about.

I’ve pulled some definitions together so you know the difference between “Master Resell Rights”, “Private Label Rights”, “Give Away Rights”, and so on. These definitions are taken from the Linknet Marketing Forum.

Resell (or Resale) Rights Products - This term normally applies to information products such as ebooks, reports, audio recordings, video recordings and other similar digital media. When you are granted the resell rights to a product you are given the right to resell it directly from your own website, rather than simply as an affiliate. There are different conditions that attach to different types of resell rights - including, but not limited to: Basic Resell Rights, Master Resell Rights, Royalty Rights, Give Away Rights, and Private Resell Rights.

Basic Resell Rights - A person who owns “basic resell rights” to a product can sell the product to others (buyers), but cannot sell any type of resell rights to those buyers. In other words, buyers of these products cannot resell them direct from their own websites, rather than simply as an affiliate.

Master Resell Rights - A person who owns “master resell rights” to a product can sell the product along with basic resell rights. In other words, buyers of these products are allowed to resell these products direct from their websites, rather than simply as an affiliate.

Royalty Rights - When a seller has “royalty rights” to a product that person must pay a percentage of each sale to the author or owner of the product.

Give Away Rights - A person who owns “give away rights” to a product can give the product away (usually as a bonus), but cannot alter or edit the product. Nor can that person sell the product unless he or she has some other kind of resell rights.

Private Label Rights - When a seller purchases “private label rights”, that person is free to make any desired changes to the product. They are essentially buying all rights to the product and can do anything with it they want. They can put their own name on it, sell master or basic rights to the product or sell it for profit. Of course they cannot use the product to misrepresent the views of the original author or harm their interests in any way.

Leave a comment if you’ve had any experience with resell rights, good, bad or indifferent.

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