Every six or nine months I decide to change the focus of my blogging efforts. For the last three years or so I’ve blogged about various aspects of marketing. But the truth is I find it all kind of boring.
The only reason anyone really cares about marketing is out of necessity – the necessity to run a successful business, to make a splash in the world – ultimately to make a living. There’s really not much more to it than that. Try as we might to make marketing ideas sound exciting and insightful, there is very little that is inspiring about the quest to get people to buy more of your products.
So instead I am going to write about things I care about: politics, history, society, technology, ethics, music, philosophy, and other things I’m sure I’ve left out. That should be enought to keep me busy.