I recently started receiving emails from Kohls, whoever they are. I’ve never heard of Kohls before a couple of weeks ago, and certainly never signed up for their email “alerts”.

I’m not an email spam alarmist. If you’ve read any of my stuff you know that I think “opt out” email is perfectly acceptable under most circumstances… and in any event there’s not much we can do about it, even if we don’t like it.

But I would think a credible company (like I assume Kohls is) would have a simple opt-out (unsubscribe) policy.

Not Kohls. After you unsubscribe they tell you your email address will be removed within seven days, during which time you may receive a couple more “alerts”.

This is BS. I suspect it is an out and out corporate lie. I have now unsubscribed at least three times over the course of the last two weeks or so.

We’ll see what happens. In any event I won’t be buying from Kohls…wherever they are.