The other day I followed a link in one of the many internet marketing pitches I receive on a daily basis. It offered me yet another reason why I should join a “fantastic new membership site” that would show me how I could get tons of traffic to my blog.
The pitch was in the form of a blog post and the claim was that if I received less than 1000 visitors a day and 300 subscribers then I obviously needed help. One of the topics was “How to write posts that get comments.”
I had a closer look at the blog and I noticed that the very post that I was reading had only two comments.
So how can this be? If this person is using her own strategy and getting at least 1000 visits to her blog every day; and if she is applying her own strategies for generating comments how could a post have only two comments? Shouldn’t this post have hundreds of comments? It doesn’t make sense, does it?
Well, yes it does. Because she was obviously bending the truth. The 1000 visitors a day was just another figment of the fertile imagination of a “successful” internet marketer.
A blogger who I had come to respect as offering the occasional bit of useful advice and whose recommendations I had followed from time to time, had crossed the line and become just another snake oil salesman.
Be Truthful – The 1st Rule of Blogging
If you are considering creating a personal or corporate blog you should give some thought to developing your own “code of ethics”. I don’t mean to sound overly moralistic about this, but the fact is your blog will (or should) become your voice, your channel, and to a large degree the purveyor and shaper of your identity. So it is important that you think about how you intend to conduct yourself when shaping that identity.
As with all channels of communication your first commitment should be to honesty and sincerity. That means there is very little room for exaggeration and misrepresentation – no matter how badly you want to sell your products.
If you intend to do serious blogging aimed at developing a loyal readership who trust what you say to be an accurate reflection of what you really believe, then resist the temptation to exaggerate or make misleading claims.
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