For a complete range of barcode scanners software and barcode scanners, see waspbarcode.co.uk - Article Source: Link Builder Network.

The Link Builder Network is a place where online promoters, marketers, web designers and publishers can go to build backlinks to their websites. The Link Builder Network consists of more than 50 blogs where members can publish posts. These blog posts can contain backlinks to your websites - as many websites as you want to promote.

In fact you can even resell this service to clients. For instance, if you are a web designer you can bundle a unique promotional service with your other web building services.

Among other things, the Link Builder Network is a “member restricted” website designed to allow members to promote their products and services. Inside the member restricted area you will find important tools to help build links and web presence.

What kind of tools?

1. A “Multi-Poster” program that lets you post to all blogs within the network. An individual post can be sent to one blog or several. It is all right there in front of you, with no need to log into each blog separately.

2. Instructional videos demonstrating how to use the system and make effective posts.

3. Writing tools, to help you quickly write effective blog posts.

4. A system to let you order unique blog posts, optimized for your products or services and with your links already embedded.

5. Tons of PLR articles that you can take and modify to create posts.

With the Link Builder Network, members can make as many entries as they like - The purpose of the Link Builder Network is to give members an avenue for promotion. So members are free to use the blogs within the network to do legitimate promotion of their products and services.

No spamming is tolerated. Blog posts must make sense, have a maximum of 3 embedded links, and must not be repeated or duplicated in more than 4 blogs across the network.

One popular type of joint venture is the Product GiveAway. A bunch of online marketers get together and contribute digital products to a “GiveAway Event”. Usually these products are things like ebooks, video courses, or, in some cases, low cost services you are prepared to give away as an introduction to your more expensive services.

All the contributors promote the event to their email lists. People visit the event and “join”. Once they have joined they are exposed to sometimes hundreds of interesting digital products that they can download for free. The catch is, to download them they must sign up with each contributor. As a result, the contributor gets many new sign ups to his or her list.

These are really a win-win-win situation. The Giveaway Event operator gets a list of all those who have signed up to download gifts - potentially thousands of people. The contributors get exposure and an expanded email list. And the members get free products.

To see one that is currently running, visit The Summer JV Giveaway.

If you’re like me you keep getting offers for “resell rights” products and you’re never quite sure what this means. Online marketers just start throwing these buzz words around as though everyone knows what they’re talking about.

I’ve pulled some definitions together so you know the difference between “Master Resell Rights”, “Private Label Rights”, “Give Away Rights”, and so on. These definitions are taken from the Linknet Marketing Forum.

Resell (or Resale) Rights Products - This term normally applies to information products such as ebooks, reports, audio recordings, video recordings and other similar digital media. When you are granted the resell rights to a product you are given the right to resell it directly from your own website, rather than simply as an affiliate. There are different conditions that attach to different types of resell rights - including, but not limited to: Basic Resell Rights, Master Resell Rights, Royalty Rights, Give Away Rights, and Private Resell Rights.

Basic Resell Rights - A person who owns “basic resell rights” to a product can sell the product to others (buyers), but cannot sell any type of resell rights to those buyers. In other words, buyers of these products cannot resell them direct from their own websites, rather than simply as an affiliate.

Master Resell Rights - A person who owns “master resell rights” to a product can sell the product along with basic resell rights. In other words, buyers of these products are allowed to resell these products direct from their websites, rather than simply as an affiliate.

Royalty Rights - When a seller has “royalty rights” to a product that person must pay a percentage of each sale to the author or owner of the product.

Give Away Rights - A person who owns “give away rights” to a product can give the product away (usually as a bonus), but cannot alter or edit the product. Nor can that person sell the product unless he or she has some other kind of resell rights.

Private Label Rights - When a seller purchases “private label rights”, that person is free to make any desired changes to the product. They are essentially buying all rights to the product and can do anything with it they want. They can put their own name on it, sell master or basic rights to the product or sell it for profit. Of course they cannot use the product to misrepresent the views of the original author or harm their interests in any way.

Leave a comment if you’ve had any experience with resell rights, good, bad or indifferent.

Once you’ve done SEO for a while you realize how unrealistic it is to expect Google to give a high ranking to pages that don’t contain any useful information - links or no links - and especially when the keywords in question are fairly competitive.

I was reminded of this over the last week or so by two websites I was asked to evaluate. One was produced by a very credible business involved in relatively high end online activities. Their site was made completely in Flash and had virtually no identifying text, headlines, titles or other useful metadata. From the search engine point of view there was no way to tell what it was about. Consequently they did not even rank for their own domain name - which was also their primary keyword.

The other was similar, except in this case the site had no serious content, and much of it was “under construction.” A site like that is basically useless and doesn’t deserve to get ranking.

My advice in both cases: create some readable content, follow two or three of the most basic SEO rules and your problems will be solved. We’ll see if they take the advice.

Here’s another post by Loren Baker along the same lines: Don’t Sour Your Link Juice By Forgetting Basic SEO.

 Joe Whyte created a Guide to Video Marketing on Youtube a couple of months ago and has some very good information. One of the things he focuses on is the importance of building your Youtube profile. As with all social sites, the more “friends” and followers you have, the more exposure your posts and comments are going to get - since there are ways of spreading the word to your little community (”sharing”) every time you add something to your profile.

He also suggest you use your friend and contact lists on other sites like Digg, StumbleUpon and Twitter to notify them when you’ve posted a new video.

Joe has done at least two more posts on video marketing on Youtube…

Video Marketing on YouTube.com, and

How to Boost Your YouTube Subscribers : Power of Video Marketing

And this article by Grant Crowell,

Video SEO Expert Interview - Performics Jeremy Clem

Video Marketing Resources

It seems odd to me that Wilson mentions two important web hosting services, but does not mention the free web-hosting services provided by the major video-sharing sites (such as Youtube, Revver, etc.) There’s no doubt that the inclusion of screencast.com is important because if you are doing screen captures - especially using Camtasia - most video sharing sites I have tried do not handle these videos adequately at all.

The reason is that Camtasia uses its own special codec which results in excellent quality video. But when you upload this to a site like Youtube, it gets converted into a different format and is published in a much smaller size. Unless you design your screen capture from the beginning for this smaller size it will be pretty ineffective when Youtube, etc. get through with it.

There is also a list of some pretty good resources for video production, including indepth technical articles at WebVideoUniverse.com and Wilson’s own resource materials found at Video and Audio on Websites.

The author puts particular emphasis on the importance of tags for optimization within specific sites - to take advantage of the natural traffic within the site. All sites categorize videos in a variety of ways, and you want to make sure your videos come up in the right lists. Videos also get grouped when they are viewed with others sharing similar subject matter. So there is a visual impetus to click on videos with similar content.

For instance, the author suggests using “category descriptor tags” such as “comedy”, “mystery”, “finance”, “health”, “business” so they come up in internal searches for videos in these areas.

This series of videos describes how to get a video running on your website - right from video creation to where your video should be hosted, to how you embed your video in your site. This is #1 in the series and discusses the pros and cons of self-hosting vs. hosting your video on a video-sharing site like Youtube or Revver.