SEO Strategy

Youtube is the king when it comes to online videos and so it is helpful to know some tricks and tips to get more exposure for your videos when you put them on Youtube. After all, that’s the point isn’t it? To get more people looking at your video.

 Joe Whyte created a Guide to Video Marketing on Youtube a couple of months ago and has some very good information. One of the things he focuses on is the importance of building your Youtube profile. As with all social sites, the more “friends” and followers you have, the more exposure your posts and comments are going to get - since there are ways of spreading the word to your little community (”sharing”) every time you add something to your profile.

He also suggest you use your friend and contact lists on other sites like Digg, StumbleUpon and Twitter to notify them when you’ve posted a new video.

Joe has done at least two more posts on video marketing on Youtube…

Video Marketing on YouTube.com, and

How to Boost Your YouTube Subscribers : Power of Video Marketing

And this article by Grant Crowell,

Video SEO Expert Interview - Performics Jeremy Clem

There is an excellent list of resources for producing and using online video on Ralph Wilson’s Web Marketing Today. Follow this link: 

Video Marketing Resources

It seems odd to me that Wilson mentions two important web hosting services, but does not mention the free web-hosting services provided by the major video-sharing sites (such as Youtube, Revver, etc.) There’s no doubt that the inclusion of screencast.com is important because if you are doing screen captures - especially using Camtasia - most video sharing sites I have tried do not handle these videos adequately at all.

The reason is that Camtasia uses its own special codec which results in excellent quality video. But when you upload this to a site like Youtube, it gets converted into a different format and is published in a much smaller size. Unless you design your screen capture from the beginning for this smaller size it will be pretty ineffective when Youtube, etc. get through with it.

There is also a list of some pretty good resources for video production, including indepth technical articles at WebVideoUniverse.com and Wilson’s own resource materials found at Video and Audio on Websites.