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This blog post about effective SEO copywriting comments on the way Sarah Palin gets good Google coverage because of her choice of popular keywords. The article itself was published last October, so it is a bit out of date, but the point is still well taken.
In fact the article is an example of the point it is making – namely, by choosing the keyword “Sarah Palin” it immediately becomes readable and, in the eyes of Google at least, potentially noteworthy.
August 10 will go down as a Big Day for both search technology and social networking. The most active player was Facebook which announced their acquisition of FriendFeed.
Friendfeed is an aggregator of social network content that allows users to create feeds that pull updates from all kinds of social networking sources, social media, micro-blogging sites (such as Twitter), video sites (such as Youtube) and blogs (such as this one and millions of others).
Along with Facebook’s already developed real time search capabilities, Friendfeed will give Facebook a much greater reach and potentially give them control of a bigger chunk of the overall search market.
Facebook’s immediate target seems to be Twitter – which has also been developing a real time search engine. But Google will be influenced as well. The impact of sites like Twitter and Facebook is starting to make Google’s search territory look old school and even boring in comparison. As Facebook and Twitter become more viable search sources, Google’s stranglehold on that area will be threatened.
Microsoft/Bing/Yahoo are involved in this too, since Bing now provides search not only for Yahoo, but also for Facebook. For more details see Watch Out Twitter! Facebook Launches Realtime Search.
Here’s a review of the new revamped Google search engine code named “Caffeine” (developer’s preview version) – http://mashable.com/2009/08/10/google-caffeine/
There’s no doubt Google is responding to pressure from Bing.com, the new improved Microsoft search engine which now has new legs since the deal with Yahoo.
They are also responding to the news that both Twitter and Facebook are coming out with their own search engines.
You can be sure the revamp of Google, the new Bing, and the new engines from Twitter and FB are going to change the role of search engine optimization somewhat.
Getting traffic from the search engines is changing.
If you have a website promoting local services (such as a local real estate site) it is difficult to compete with search engine optimization experts who have built sites targeting your most important keywords. These “experts” have no interest in serving your market with useful information. What they want is to gain local ranking so Google will send searchers to click on their pay per click ads.
It’s a free world, so people can do whatever they want with their websites. But it’s too bad Google has to reward website owners who play the game this way.
See the rest of the article…The Search Engine Ranking Game is Changing. With any luck, the days when SEO experts could manipulate search engine rankings will soon be history.
If you’re a local business person, you probably know how difficult it is to get good ranking for your most important keywords. Even if you focus your site on a local keyword like Leisure World homes for sale or Vancouver Real Estate you’re in for a battle.
That’s because search engine optimization (SEO) experts set up bogus re-direct sites that are in direct competition with yours for rankings. The purpose of these sites is to capture search engine rankings (and therefore search engine traffic) so they can send that traffic to pay per click ads or other money-making websites. The owners of these websites have no interest in actually providing services or original information about the markets they pretend to serve.
The little guy – like a local real estate agent, for example – doesn’t stand much of a chance against these “experts”. They usually own a large nest of sites where they can plant links that boost the rankings of their money-making redirect sites.
As I’ve said many times before, the blame for skewing search traffic like this has to be laid directly at the feet of the search engines themselves – especially Google – who makes tons of money from pay per click advertising that runs on these re-direct sites. They have always talked a good game when it comes to criticizing link farms, purchased links, etc. But have usually turned around and rewarded the practitioners of these techniques with rankings that resulted in healthy advertising returns.
Changes at Google
According to some observers Google is finally doing something about this. For example, see this blog post (and video) that discusses some of some of the changes coming to how Google ranks sites. (More …)
The buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the way they calculate and display search results.
First, traffic is going to be taken much more seriously when calculating rankings. This will change SEM (Search Engine Marketing) a lot, because it will no longer just be a matter of optimizing on page text and building inbound links.
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Clients of mine often ask me what’s the big deal with blogs. I normally trot out the standard pitch about blogs being both search engine friendly and reader friendly. In other words, using a blog effectively gives you a good way to enhance your search engine exposure and rankings at the same time as giving your visitors current information and a more personal connection to your activities, projects, ideas, opinions, etc.
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Learn how to write page titles that will rank well in Google and make people click through to your site.
Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.
http://www.thirtydaychallenge.com/tdc/day03/ How to conduct an SEO competition analysis using the Market Samurai research tool: http://www.thirtydaychallenge.com/tdc/day03/
http://www.seocontest2008.com/seocontest2008-seo-secret.html Dedicated to the Search Engine Optimization Specialist and Probloggers. http://www.benjarriola.com/
How do you get people to come to your website? It doesn’t matter if you are selling a product like cell phones, a service like landscaping, your own info-products like ebooks or DVDs, or your own original music. It doesn’t matter. To be successful online you have to get people to come to your website. You have to get traffic.
One powerful way is to build your web presence by spreading information about your products or services around the web. You have to reach people where they are. If people in your target audience are not at your website (yet), you have to go where they are and try to draw them in.
Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.
http://www.thinkseer.com / Wil Reynolds teaches which SEO practices are no longer used before explaining best SEO practices.
http://www.gsinc.co.uk/video/seo-videos.html SEO tutorial Video. Discover what title tags are, why are they important for SEO and how to write them, in this 4 minute SEO video tutorial by Gareth Davies of GSINC Ltd. For more SEO, Link Building and ECommerce tips visit http://www.gsinc.co.uk/video/seo-videos.html
This past weekend, Network Solutions Senior Vice President Stephanie Leffler paid a visit to MSNBC’s “Consultants Corner”, where she talked about how companies can ensure that their Web sites come out at the top of the search engines.
Because being found via search engines such as Yahoo! or Google can be the difference between success and failure for small businesses, Stephanie gave three tips for “leading the listings”. Credit: Check out http://www.MonsterCommerce.com & http://www.NetworkSolutions.com for services related to this & more.
http://www.top20seotools.net/
Watch all 20 SEO tools now.
You can get significant SEO advantages by posting properly optimized videos on Youtube and many other free video sharing sites. In fact including web video in your promotional program has many benefits: (More …)
You probably realize that creating focused pages at Squidoo and Hub Pages is a good way to add to your keyword neighborhood. But, like me, you may not have thought much about the importance of tagging your pages to get the most impact.
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Recently a client of mine decided to move his main site from his established domain to a newly registered one. He wanted to move his content from a domain with a hyphenated name (e.g., my-domain.com) to one without the hyphen (e.g., mydomain.com), and at the same time he registered the same name with a different extension – mydomain.co.uk.
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