SEO Strategy

How much will you spend for a barcode scanner? That depends on the model. You may find some of the smaller models for less than $100, but the more sophisticated laser versions will probably be considerably more - up to and possibly over several hundred dollars. Of course, your small business might not need the highest-end barcode scanner. You decide.

For a complete range of barcode scanners software and barcode scanners, see waspbarcode.co.uk - Article Source: Link Builder Network.

Participating in “joint ventures” is a good way to get involved with promoting and developing online products (usually digital products).

One popular type of joint venture is the Product GiveAway. A bunch of online marketers get together and contribute digital products to a “GiveAway Event”. Usually these products are things like ebooks, video courses, or, in some cases, low cost services you are prepared to give away as an introduction to your more expensive services.

All the contributors promote the event to their email lists. People visit the event and “join”. Once they have joined they are exposed to sometimes hundreds of interesting digital products that they can download for free. The catch is, to download them they must sign up with each contributor. As a result, the contributor gets many new sign ups to his or her list.

These are really a win-win-win situation. The Giveaway Event operator gets a list of all those who have signed up to download gifts - potentially thousands of people. The contributors get exposure and an expanded email list. And the members get free products.

To see one that is currently running, visit The Summer JV Giveaway.

I finally took the time to sort out some of the “resell rights” buzz words thrown around by online marketers.

If you’re like me you keep getting offers for “resell rights” products and you’re never quite sure what this means. Online marketers just start throwing these buzz words around as though everyone knows what they’re talking about.

I’ve pulled some definitions together so you know the difference between “Master Resell Rights”, “Private Label Rights”, “Give Away Rights”, and so on. These definitions are taken from the Linknet Marketing Forum.

Resell (or Resale) Rights Products - This term normally applies to information products such as ebooks, reports, audio recordings, video recordings and other similar digital media. When you are granted the resell rights to a product you are given the right to resell it directly from your own website, rather than simply as an affiliate. There are different conditions that attach to different types of resell rights - including, but not limited to: Basic Resell Rights, Master Resell Rights, Royalty Rights, Give Away Rights, and Private Resell Rights.

Basic Resell Rights - A person who owns “basic resell rights” to a product can sell the product to others (buyers), but cannot sell any type of resell rights to those buyers. In other words, buyers of these products cannot resell them direct from their own websites, rather than simply as an affiliate.

Master Resell Rights - A person who owns “master resell rights” to a product can sell the product along with basic resell rights. In other words, buyers of these products are allowed to resell these products direct from their websites, rather than simply as an affiliate.

Royalty Rights - When a seller has “royalty rights” to a product that person must pay a percentage of each sale to the author or owner of the product.

Give Away Rights - A person who owns “give away rights” to a product can give the product away (usually as a bonus), but cannot alter or edit the product. Nor can that person sell the product unless he or she has some other kind of resell rights.

Private Label Rights - When a seller purchases “private label rights”, that person is free to make any desired changes to the product. They are essentially buying all rights to the product and can do anything with it they want. They can put their own name on it, sell master or basic rights to the product or sell it for profit. Of course they cannot use the product to misrepresent the views of the original author or harm their interests in any way.

Leave a comment if you’ve had any experience with resell rights, good, bad or indifferent.

The objective of the Linknet Marketing Forum is to provide resources, tips, software, information, advice and all that kind of good stuff to help online marketers make money. The Marketing Forum is about giving entrepreneurs sure fire ways to make money. Not hype. Just proven methods and resources that we ourselves have evaluated and tested. Check out the Linknet Marketing Forum.

Youtube is the king when it comes to online videos and so it is helpful to know some tricks and tips to get more exposure for your videos when you put them on Youtube. After all, that’s the point isn’t it? To get more people looking at your video.

 Joe Whyte created a Guide to Video Marketing on Youtube a couple of months ago and has some very good information. One of the things he focuses on is the importance of building your Youtube profile. As with all social sites, the more “friends” and followers you have, the more exposure your posts and comments are going to get - since there are ways of spreading the word to your little community (”sharing”) every time you add something to your profile.

He also suggest you use your friend and contact lists on other sites like Digg, StumbleUpon and Twitter to notify them when you’ve posted a new video.

Joe has done at least two more posts on video marketing on Youtube…

Video Marketing on YouTube.com, and

How to Boost Your YouTube Subscribers : Power of Video Marketing

And this article by Grant Crowell,

Video SEO Expert Interview - Performics Jeremy Clem

There is an excellent list of resources for producing and using online video on Ralph Wilson’s Web Marketing Today. Follow this link: 

Video Marketing Resources

It seems odd to me that Wilson mentions two important web hosting services, but does not mention the free web-hosting services provided by the major video-sharing sites (such as Youtube, Revver, etc.) There’s no doubt that the inclusion of screencast.com is important because if you are doing screen captures - especially using Camtasia - most video sharing sites I have tried do not handle these videos adequately at all.

The reason is that Camtasia uses its own special codec which results in excellent quality video. But when you upload this to a site like Youtube, it gets converted into a different format and is published in a much smaller size. Unless you design your screen capture from the beginning for this smaller size it will be pretty ineffective when Youtube, etc. get through with it.

There is also a list of some pretty good resources for video production, including indepth technical articles at WebVideoUniverse.com and Wilson’s own resource materials found at Video and Audio on Websites.

This series of videos describes how to get a video running on your website - right from video creation to where your video should be hosted, to how you embed your video in your site. This is #1 in the series and discusses the pros and cons of self-hosting vs. hosting your video on a video-sharing site like Youtube or Revver.

Get more information at Linknet Promotions.

Our new “Video Traffic Multiplier” uses the power of online video to build your online presence, grow the links pointing at your website, improve your search engine rankings, and increase your traffic.

Here’s how Video Traffic Multiplier works… Continue Reading »

Video: Dancing Monkeys and Video SEO

It is hard to know what to say about optimizing videos to get search engine exposure and traffic until you’ve actually posted a few videos and seen the result. Your first few video posts may be disappointing because they will probably not get much traffic. You may get lucky and hit on a topic and a presentation that gets some buzz, but for most marketing applications that seems unlikely. Continue Reading »

Here’s how we harness the power of online video to promote your product or service…

First, we create video features that have broad general interest. These are short features approximately 2 minutes long. Some of these are “news” items, some are “commentary”, some are “tutorials” others are essentially articles turned into videos. The object is to be informative and interesting and get people to look at them.

Here’s an example of a feature with 2 embedded client ads - one at the beginning and one at the end…

See more VIDEO SAMPLES HERE.

Then we create CLIENT VIDEO ADS that are attached to the feature videos. These are short and punchy and are laser-focused on your most important message. They include product information or special offers, and they always include your web address along with other contact information aimed at getting people to your site.

Client Ad Packages…

The client ad package includes concept and script writing, professional voice track, professional music track, assembly of video, encoding for online viewing. These videos do not include the shooting of original video footage or photographs. Because we want to keep the cost low we only work from already available photographs or video footage.

Our typical client ad package consists of 3 different versions: 10 sec, 20 sec and 30 sec. All versions of the completed client videos are available to clients in whatever format they desire (usually .wmv or flash) and are also hosted on one of our servers so clients can use them simply by linking to them.

For more details and pricing see Linknet Video.