Updates from August, 2010

  • The Complex Truth Behind the H1N1 Scare

    Rick 11:23 am on August 15, 2010 | 1 Permalink | Reply
    Tags: h1n1, innoculation, pandemic, swine flu, vaccinations, vaccine

    swinefludancers-500Governments around the world spent millions if not billions of dollars fighting the great H1N1 (swine flu) “pandemic” of 2009 – a pandemic that never really materialized.

    As of April 2010, when the virus had essentially run its course, the total number of Canadians who had died from the H1N1 “pandemic” was 428. Compare that to between 5000 and 8000 Canadians who die every year from “normal” influenza.

    Worldwide just slightly more than 12,300 people died from H1N1 by last November. Compare that to more than 25,000,000 deaths from HIV/Aids since 1980.

    Fuss not justified?

    It seems the fuss over H1N1 was hardly justified. However, it is important to keep in mind that the big concern was that H1N1 had some characteristics that made it seem likely that it might mutate into a deadly “1918-style” pandemic. At least that’s what the experts at the WHO and elsewhere thought.

    The great 1918 influenza outbreak at the end of WWI killed millions of people around the world. And world health officials – lacking a definitive set of reasons for why the 1918 pandemic even happened – constantly work against the background of such a possibility happening again.

    Should I get vaccinated?

    One thing is certain. It was not the Tamiflu vaccine that kept H1N1 in check. A significant majority of Canadians did not even get the vaccine. (More …)

     
  • Why the "Olympic Spirit" Thing is a Hoax

    Rick 1:10 pm on February 18, 2010 | 0 Permalink | Reply
    Tags: olympic spirit, olympics

    Dedicated to being the best at what they do

    I just read a glowing tribute to the “Olympic spirit” displayed by all the happy young Olympic athletes. The focus of the tribute was on how we can apply some of the dedication shown by Olympians to our personal, business and professional lives.

    Now I don’t want to come down on anybody, but I think a little bit of reality about this Olympic dedication thing would be a good thing. Surely the big question one must ask about dedicating yourself lock stock and barrel to snowboarding or skiing or (horrors!) mastering the luge is “Why am I doing this?”

    Glorifying the Winners

    Just saying “Because I want to be the best at what I do” is not a very good answer.

    First, the odds of actually being the best – or even in the top ten or twenty – is a long shot at best. So isn’t this a rather bad investment of your time, energy and (probably someone else’s) money if the likelihood of your success is so low?

    Yes, sure we glorify the winners once every four years. We see winners parading to the podium one after the other. But isn’t that rather an unrealistic picture given that there are probably at least 10 losers for every winner?

    That isn’t even to mention the thousands who never make it to the games. What about them? What about the guy who continually comes up 16th or 17th in the short program or the half pipe? Is he or she “living the dream”? Or are they just the fodder that keeps the machine humming along?

    Being the Best We Can Be

    Second, what’s so great about “being the best” anyway. Is it an ego trip these people are on? Are we encouraging them to be and feel superior to everyone else? Is it the monetary payoff that justifies it? Or is it just the “Olympic spirit” (whatever that is) or “being the very best you can be” that makes us all value this process so much?

    If “being the very best I can be” is such a cherished goal, why are not the rest of us doing it? If we say we value this sort of thing but don’t live it in our own lives, doesn’t that make us hypocrites?

    Probably, but there is a much more practical answer to why most of don’t care about “being the very best I can be”. It is impractical, hard work, and ultimately rather pointless. There is simply no payoff. Most of us are happy to make our moderate living, live our unspectacular lives, and play a round of golf with our buddies on the weekend.

    I’ve been involved in competitive sports pretty much all my life, and I know how addictive the idea of “winning” can be. But when all is said and done, in any competition there is one winner and a whole bunch of losers.

    Is Tiger Happy?

    If you go into a golf tournament, for example, to win, chances are you are going to be disappointed. Only Tiger Woods can consistently beat the odds and that doesn’t seem to have made him a very happy person.

    I am not just talking about being realistic about your chances of winning. I am talking about being realistic about how much of your “spirit” you should invest in trying to win.

    The Olympic Spirit

    This is really what the classic Olympic spirit is about – and sportsmanship in general. Playing the game because you enjoy it, and keeping it in perspective with the rest of your life.

    Today’s Olympians who are paid to devote their entire existence to training and striving to win are not exemplifying this spirit at all.

    When you get right down to it most of them are naive young people being used for the benefit of commercial and political interests. They are being pushed and cajoled by parents and coaches into performing to feed their egos and the public’s gluttonous (and often profitable) appetite for entertainment.

     
  • Stick Your Green Tips Up Your...

    Rick 11:03 pm on October 21, 2009 | 2 Permalink | Reply
    Tags: conservative, freedom, global warming, green, liberal, liberty,

    For the past few months I’ve been conducting an email campaign where I give away “Green Tips for Homeowners” to real estate agents. I make this offer to hundreds of thousands of agents and have hundreds who take me up on the offer.

    But occasionally (twice to be exact) a guy (so far it’s always been a guy) will say something like “Stick your green tips up your a**. I don’t want anything to do with your green Al Gore-loving liberal bs.”

    Usually I just ignore this kind of message and take them off the list. But a few days ago when I got this kind of message I decided to send a response to see what would happen.

    I innocently thought that if I explained that these “green” tips had nothing to do with “global warming”, but were basically about saving money, this would suddenly make the guy at the other end of the message more receptive.

    It didn’t work. He thought I sounded like a “liberal”.

    I resisted the temptation to explain that, well, yes I am a kind of liberal, but I’m also a kind of conservative, and that I think people (mostly American people) throw these terms around without really knowing what they mean.

    As far as the man-in-the-street is concerned the term “liberal” has been defined in recent years in a negative way by people like Rush Limbaugh. It is hard to understand exactly what guys like this don’t like about “liberals”, but whatever it is, they sure have strong feelings about it. The man in the street who listens approvingly to guys like Limbaugh know even less why they disapprove of “liberals”, but dammit, they just do.

    The superficial answer is that “liberals” are in favour of things like big government, universal health care, handouts to the poor, wasteful social programs and high taxes. Perhaps more to the point, “conservatives” think “liberals” are slippery when it comes to things like right and wrong, and individual responsibility.

    Now this is getting us closer to the meat of the matter. What “conservatives” want are solid answers, black and white distinctions between things like right and wrong, good and bad, the individual and society. Liberals, on the other hand want to be free to be noncommital about values.

    In other words, “conservatives” like things black and white. “Liberals” only see shades of grey.

    This can (and does) get confusing because “conservatism” sounds like a principled stance, but on its own really has no content, no inherent core principles other than conserving what already exists. A “conservative” wants to conserve good old fashioned values simply because they are good and old fashioned, not because they are inherently good or bad.

    This is really a kind of pragmatism. For a “conservative”, values are worth conserving in any given society because they have become part of the fabric of that society. They have worked in the past, so there is no good reason why they shouldn’t work in the future.

    There are obvious problems with this “pragmatic” rationale for conservatism. Clearly, different societies have different “good old fashioned values”. Chinese traditional values are different from American traditional values, and both are different from the traditional values of Iran. Could it be that simply conserving these in any given society is automatically a good thing?

    Of course most “conservatives” would deny that their position is inherently unprincipled. But this is where the “principled conservative” as opposed to the “pragmatic” one starts sounding vaguely like a “liberal”.

    Because there is no question that liberalism does have principles – or at least one. Its most cherished principle is “freedom” or “liberty” – the origin of the word “liberal”. Practising “liberals” are just hesitant to cash this general principle out in terms of simplistic things like traditional values, or some particular society’s view of right and wrong.

    What they want is the freedom to choose – the freedom, as it were, to be free of traditional views, or the views of the elite, or of a bunch of priests or lawyers or bureaucrats, or of loud-talking guys like Rush Limbaugh.

    Which brings us back to slippery – the thing that “conservatives” most dislike about “liberals”. “Conservatives” want to say “This is right and that’s wrong” while “liberals” want to say “Hold on. It may be right in your eyes, but there are other things we have to take into consideration.”

    Does this make me sound like a “liberal”? I’m afraid it does.

     
  • Rick 10:12 pm on October 21, 2009 | 0 Permalink | Reply
    Tags: conversation, jibber jabber, talking, yammering

    Talk about stereotypes! There’s this classic image of a guy and a girl sitting across from each other at a cafe. It’s been lampooned in any number of commercials and sitcoms. The girl is yapping non-stop about who knows what and the guy sits there nodding, “Uh huh, Uh huh, Uh huh,” while the bubble over his head is filled with images of cars or golf clubs or whatever…

    Well, just about every time I go to my favourite coffee shop I see this scenario in the flesh. Tonight I could here this rapid-fire one-way stream of jibber jabber coming from two tables over.

    How anyone can keep talking that fast for so long about nothing is completely baffling to me.

     
  • Rick 10:01 pm on October 21, 2009 | 0 Permalink | Reply
    Tags: Wordpress updates

    Damn! I see WordPress version 2.8.5 is now available. Don’t these people ever stop making changes.

     
  • Time for a change

    Rick 9:56 pm on October 21, 2009 | 0 Permalink | Reply

    Every six or nine months I decide to change the focus of my blogging efforts. For the last three years or so I’ve blogged about various aspects of marketing. But the truth is I find it all kind of boring.

    The only reason anyone really cares about marketing is out of necessity – the necessity to run a successful business, to make a splash in the world – ultimately to make a living. There’s really not much more to it than that. Try as we might to make marketing ideas sound exciting and insightful, there is very little that is inspiring about the quest to get people to buy more of your products.

    So instead I am going to write about things I care about: politics, history, society, technology, ethics, music, philosophy, and other things I’m sure I’ve left out. That should be enought to keep me busy.

     
  • Could You Benefit from a Blogging Alliance?

    Rick 10:47 am on August 27, 2009 | 0 Permalink | Reply
    Tags: blog alliance, blog network,

    A blogging alliance involves a number of bloggers in the same niche and having blogs of similar maturity getting together and sharing resources.

    They comment on each other’s blog posts. They link to each other’s blogs. They write posts for each other. They run joint promotions, and so on.

    In a recent article called “Let Me Show You Inside a Secret Blogging Alliance” Darren Rowse of ProBlogger.com details a conversation he had with a blogger involved in this kind of alliance.

    If you have a struggling blog and are looking for ways to make it more successful, you’ll be sure to get some helpful ideas from this article.

     
  • Rick 11:23 pm on August 21, 2009 | 0 Permalink | Reply
    Tags: ,

    Haven’t had time to post for the last few days. We’re going crazy with article writing and video creation for new clients. I am also testing Article Post Robot and so far have a very favourable impression of it.

     
  • My Twitter Experience So Far

    Rick 1:20 pm on August 13, 2009 | 1 Permalink | Reply
    Tags: followers, , ,

    As I’ve reported elsewhere, I originally signed up with Twitter about 6 months ago and then gave it up because it seemed like a waste of time.

    About three weeks ago, in response to the popular Perry Belcher videos I decided to give it another try.

    Here are some conclusions so far:

    1. You can definitely drive traffic with Twitter. You need followers, content, and well written tweets.

    2. The best way to get followers seems to be to…

    - define your niche properly
    - keep cranking out tweets
    - write tweets that get attention
    - use the appropriate keywords in your tweets

    3. If you have a stubborn niche, follow first in order to get followers. For example, I created an account called the “kwtweetnet” to see if I could zero in on just local tweeters (in the local Kitchener-Waterloo Ontario region). The best way to get followers is to find local tweeters (I used Twellow.com), follow them, and then wait for them to reciprocate.

    Keep cranking out the tweets, but make them substantive pointing to good content on your target sites.

     
  • Getting Off Kohl's Email List

    Rick 2:54 pm on August 11, 2009 | 3 Permalink | Reply
    Tags: , Kohls, ,

    I recently started receiving emails from Kohls, whoever they are. I’ve never heard of Kohls before a couple of weeks ago, and certainly never signed up for their email “alerts”.

    I’m not an email spam alarmist. If you’ve read any of my stuff you know that I think “opt out” email is perfectly acceptable under most circumstances… and in any event there’s not much we can do about it, even if we don’t like it.

    But I would think a credible company (like I assume Kohls is) would have a simple opt-out (unsubscribe) policy.

    Not Kohls. After you unsubscribe they tell you your email address will be removed within seven days, during which time you may receive a couple more “alerts”.

    This is BS. I suspect it is an out and out corporate lie. I have now unsubscribed at least three times over the course of the last two weeks or so.

    We’ll see what happens. In any event I won’t be buying from Kohls…wherever they are.

     
  • Google Unveils New Search Engine Update

    Rick 11:16 pm on August 10, 2009 | 2 Permalink | Reply
    Tags: , caffeine, , , , ,

    Here’s a review of the new revamped Google search engine code named “Caffeine” (developer’s preview version) – http://mashable.com/2009/08/10/google-caffeine/

    There’s no doubt Google is responding to pressure from Bing.com, the new improved Microsoft search engine which now has new legs since the deal with Yahoo.

    They are also responding to the news that both Twitter and Facebook are coming out with their own search engines.

    You can be sure the revamp of Google, the new Bing, and the new engines from Twitter and FB are going to change the role of search engine optimization somewhat.

     
  • Creating Strong Passwords You Can Remember

    Rick 10:55 am on August 9, 2009 | 2 Permalink | Reply
    Tags: hackers, passwords, security

    Here is a useful method for creating strong passwords you can actually remember. This information comes from the Tweetlater.com newsletter and was originally developed by Sammie.

    This method involves 9 character passwords with the same beginning and ending characters (2 each) and five characters chosen in the middle according to a formula.

    Step 1: Pick 2 Starting Characters

    To make it easy to remember, all your passwords are going to start with the same characters. But these are not just any characters. Pick 2 characters from the list of special characters that you see above the numbers on your keyboard and to the left of the Enter key.

    These characters are: ~`!@#$%^&*()_-+={}[]:;”‘<>?/|\

    Pick any two of them as your password starting characters. To show you an example as you read through the steps, let’s pick % and * (pick your own two).

    In my example, all my passwords are going to start with %*.

    (More …)

     
  • Twitter, Facebook hobbled by attacks

    Rick 7:33 am on August 9, 2009 | 0 Permalink | Reply
    Tags: cyxymu, DOS, twitter DOS

    Twitter, Facebook hobbled by politically motivated DOS attacks…

    It’s probably old news by now, but the word is that Twitter, Facebook and perhaps other social networking sites were disrupted by a DOS (denial of service) attack aimed at shutting down an anti-Russian, pro-Georgian blogger.

    There is much speculation whether it was instigated by the Russian government. Whether or not it was, it appears that the attacks just got out of hand.

    The previously obscure Georgian blogger (who calls himself Cyxymu) has gained an incredible amount of international exposure. Which of course shows that while being publicly attacked by “the authorities” doesn’t feel real good, it’s sure a good way to get your message out there.

     
  • P2 Wordpress theme a major improvement

    Rick 10:13 am on August 7, 2009 | 1 Permalink | Reply
    Tags: , P2 theme, , wordpress theme

    This new WordPress theme called P2 improves WP a lot… If you are a WordPress blogger you know how aggravating it can be to constantly have to update WP every couple of weeks. Well, finally there is an update that makes a difference.

    And this one doesn’t even come from WP.

    It’s a blog theme (the one I’ve just switched to) called P2 from Automattic.com, that gives many Web 3.0 features – with features from Twitter and Facebook.

    I’ve just changed over, so don’t know the full extent of its features (or problems), but here is what I really like about it:

    1. If you’re logged in you can enter posts from the front page of your blog without having to go into the clunky post utility inside the admin area.
    2. Posts are accompanied by an avatar – just like in Twitter/FB
    3. Comments are nested – you can comment on a comment, etc. and get a real conversation going.
    4. Posts and comments are posted in real time with no need to refresh the screen.
    5. The default look is nice and clean.

    Tell me what you think.

     
  • Building Your List with Free Stuff

    Rick 8:26 am on August 4, 2009 | 7 Permalink | Reply
    Tags: building a list, free offers,

    The most popular and most successful method for building a list is to give something away to your target group. The thing you give away will usually be a “free report”, a chapter of an ebook you’ve just written, a little software program, or any other downloadable item that you have distribution rights for.

    The idea is that you give something of value to your subscribers, and they give something of value back to you – their contact information so you can keep in touch with them.

    The Give Away Item

    First, make sure the give away item is worth downloading. In other words, make sure it provides useful information and has some substance. If it does not offer value of any kind your subscriber will feel cheated.

    Second, your give away does not have to be long and involved. In fact, it is better if it is short and sweet. I recently signed up for a free report that was 94 pages long. After the first 20 pages or so (much of which was the introduction) I put it aside and will probably never look at it again.

    (More …)

     
  • Finding Local Twitter Users

    Rick 10:09 pm on July 30, 2009 | 3 Permalink | Reply
    Tags: local twitter, tweeple, , twitter for local business

    If you’re thinking of using Twitter to promote your local business (such as your local real estate business), one of the first things you should be doing is finding local Twitter users. After all, if you primarily deal with local people, then there’s not much point in using Twitter to communicate with people on the other side of the continent.

    One place to start looking for local Twitter users is to use Twitter’s advanced search tool and specify a “place”. Frankly I find this method a bit rough around the edges.

    A more useful website is Twellowhood which shows the location of registered users by state or province and city. This is actually the place I would start if I was looking for local users.

    Another interesting application for monitoring location-specific tweets is called Twitter Local. This is an application you can download that runs on your desktop. You can enter a location and it will monitor tweets as they are made by people within a designated distance of the specified location. This shows you active tweeple in your area, and gives you an easy way to follow them or communicate with them.

    There are other ways to find local Twitter users – here is a good overview provided by Mashable.

     
  • Twitter for Business - Twitter 101

    Rick 8:55 am on July 24, 2009 | 0 Permalink | Reply
    Tags: twitter 101, twitter for business

    twitter 101Twitter is getting serious about business. This seems to be the natural evolution for Twitter and they’re encouraging it. They’ve just launched a special guide for the business users – Twitter 101. It is the result of research done by business students, writers and corporate users.

    Twitter 101 is meant to be the definitive guide for optimal Twitter usage. It explains the basics of Twitter, getting started, common Twitter terminology, best practices and includes business case studies. You can also get the Twitter Guide for business as a downloadable slideshow.

     
  • Is Twitter Working For You?

    Rick 11:52 pm on July 19, 2009 | 2 Permalink | Reply
    Tags: , twitter apps, twitter success

    Have you had any success with Twitter? Is it doing what you want it to do. Are you using some Twitter apps that help make it more effective?

    I started using Twitter a few months ago and then stopped after a short time. It didn’t make much sense to me and, it was cluttered with spam, and to tell you the truth, I couldn’t get my own act together.

    Last week after watching a couple of Perry Belcher’s videos I decided to take another crack at it. You can follow me here.

    Figuring out your own objectives is something you really have to do before you can expect any serious results from any of your marketing efforts – online or offline. That’s especially true with Twitter where you are trying to put yourself out there in 140 characters or less. The message has to be simple, concise, easily summarized and easily grasped. It also has to be enticing enough or interesting enough to get people to respond – to get them to follow you, or read your tweets, or click thru to your linked sources.

    But I don’t pretend to be a Twitter expert (yet). I can see that it has potential but I’m still trying to figure out the best way to get the most out of it.

    Have you had any Twitter success?

     
  • New social site wants your expertise

    Rick 4:14 am on July 17, 2009 | 1 Permalink | Reply
    Tags: expert tips, , tip drop, tip site

    TipDrop.com is a brand new site where people can show off their expertise on a very wide range of topics. TipDrop combines aspects of Twitter, Digg, and Wikipedia, and in some ways it is like a giant multi-topic forum.

    Say you’re interested in dog training. If there is a dog training topic already created in TipDrop you can share your insights in (relatively) short entries of 255 words max. If there is no topic in your area you can create one.

    Other members can vote your tips up or down. The more votes a tip gets, the higher it stays on the tip page for that topic.

    This is a great way to build a focused identity for yourself based on the quality of your tips. Check it out at TipDrop.com.

     
  • SEO is About to Change - Thank Goodness!

    Rick 3:26 pm on July 11, 2009 | 10 Permalink | Reply
    Tags: , , traffic generation

    With any luck, the days when SEO experts could manipulate search engine rankings will soon be history.

    If you’re a local business person, you probably know how difficult it is to get good ranking for your most important keywords. Even if you focus your site on a local keyword like Leisure World homes for sale or Vancouver Real Estate you’re in for a battle.

    That’s because search engine optimization (SEO) experts set up bogus re-direct sites that are in direct competition with yours for rankings. The purpose of these sites is to capture search engine rankings (and therefore search engine traffic) so they can send that traffic to pay per click ads or other money-making websites. The owners of these websites have no interest in actually providing services or original information about the markets they pretend to serve.

    The little guy – like a local real estate agent, for example – doesn’t stand much of a chance against these “experts”. They usually own a large nest of sites where they can plant links that boost the rankings of their money-making redirect sites.

    As I’ve said many times before, the blame for skewing search traffic like this has to be laid directly at the feet of the search engines themselves – especially Google – who makes tons of money from pay per click advertising that runs on these re-direct sites. They have always talked a good game when it comes to criticizing link farms, purchased links, etc. But have usually turned around and rewarded the practitioners of these techniques with rankings that resulted in healthy advertising returns.

    Changes at Google

    According to some observers Google is finally doing something about this. For example, see this blog post (and video) that discusses some of some of the changes coming to how Google ranks sites. (More …)

     
c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
esc
cancel
Powered by WP VideoTube