You’ve heard about blogs, and you’ve been told if you want to make an impact on the web for your business one of the best ways to do it is with a blog. But you have no idea what a blog is, or how it is supposed to help you.
So I’m going to tell you [...]

Happy New Year and welcome to 2009!
We’re putting the Local Business Marketing Kit on hold for a couple of months while we work on a specific package of products targeted at real estate agents. This is really just an extension of the Local Business Marketing Kit because we are taking some of the general techniques [...]

This is taken from Part 5 of the Linknet eCourse
Local Marketing Gold
Once you start getting traffic to your site you need interesting content to keep your visitors engaged. Memorable content, photos, videos, contests, surveys, information, etc. will make an impression on your visitors and give them an incentive to bookmark your site and return in [...]

In the previous segment we noted how quickly the local business marketing landscape has changed in the last few years.
Traditional media have become splintered. Newspapers are losing readers and advertisers. Direct mail has become ineffective because of technology changes. Advertising in local magazines is over-priced because of high production costs and vigorous competition from the [...]

The buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the way they calculate and display search results.
First, traffic is going to be taken much more seriously when calculating rankings. This will change SEM (Search Engine Marketing) a lot, because it will no longer just be a matter [...]

We will be releasing the Local Business Marketing Kit sometime before the end of December - hopefully around December 15. If you would like to participate in the launch, join the Linknet Affiliate Program and we’ll keep you posted on the progress.
Here is a brief overview of what the LBMK will contain:

Online promotion these days is about interaction with your prospects, contacts and clients (”your people”). Having an autoresponder at your service is one of the easiest and least expensive ways to increase direct (email) contact with your people.
Frequency is Better
First of all, if you don’t buy into the “frequency is better” approach to promotion you’ll [...]

Here’s an awesome post about how you can profit from “affiliate” programs with local businesses. I must admit this approach has never occurred to me, but makes perfect sense.
The idea is that you negotiate with local businesses such as car dealerships, real estate agents, chiropractors, dentists, etc. to generate leads for them, and get paid [...]

In a previous post I discussed some of the problems involved in building an email list. This was written against the backdrop of the CAN-SPAM Act of 2003 which lays out rules for conducting commercial email campaigns. I also discussed what I consider some of the questionable claims internet marketers make about “opt-in” lists.
What Most [...]

Often when people ask me “What do you do?” I say something like: “I do online publishing, promotion and advertising for companies” and one response I often get is “Oh you mean you do that email spam stuff?”
Well, no that is not what I mean, but the sad truth is that email marketing has gotten [...]

If you’re interested in getting into the “internet sales business”, here’s an opportunity you should seriously consider.
Since so many local businesses have traditionally relied on advertising media like the Yellow Pages to create a presence for their company, there now exists a very big opportunity to offer them web-based promotional services. Why? Because local search [...]

Now that the economy has gone sour and business people are looking for low cost marketing alternatives, millions of them are turning to the web to save money and find new customers.
Web marketers are constantly trying to carve out “niches” they can focus on. And almost always they have no (or very little) reference to location. [...]

It’s time for a change. I’m going to focus this blog on the marketing things I’m most deeply involved in. Right now it’s web marketing for local business. What I mean is, “using the web to reach local customers”, a much-ignored topic by internet marketers.
Now that the Yellow Pages and other local media are losing [...]