If you’re tempted to start a blog because you think it will give you instant fame and exposure, you’re going to be disappointed. If you’ve been told that hundreds or thousands of viewers will flock to your blog each day just because Google loves what you have to say, don’t believe it.

Getting traffic to your blog is the biggest and most important issue for bloggers. Not topic, not content, not design.

Traffic. That is where your blogging strategy should start. If you don’t have a traffic strategy you’ll be spending a lot of time writing stuff that very few people will ever see.

There’s no doubt that a blog can often be the best way to put a consistent face on your business. Rather than a static website that makes no attempt to invite visitor interaction, a blog can be a perfect way to engage your people and build a relationship with them.

But there is a problem with blogs, and we might as well state it right at the beginning. Your blog will only be effective if it has two things: good content and quality, targeted traffic.

And of these two things (content and traffic) traffic is by far the more difficult issue. Getting quality traffic is the problem for web marketers. In fact, if your website or blog has no traffic it might as well not exist.

– Blogs That Work – Get The Free Report

So, this may sound odd, but it is really the place to start in developing a blogging strategy.

Ask yourself: “How can I generate traffic to my blog?” If you don’t have a good answer to this question you should probably stop before you go any further.