SEO Strategy

Search engine spiders absolutely love sites with well-chosen, well-placed and well-used keywords and key phrases. You can find information about the correct use of  keywords and key phrases in many other places, so I’ll just briefly touch on it here.

If a website or blog is generally about some topic such as “dog care”,  or “home repair”, then articles, posts, comments, and products found on the site will reflect that focus through the use of terms or phrases related to the general topic. This is the basic assumption made by the search engines when analyzing the focus of your site. It the SE finds lots of “dog care” terms, then your site will be considered relevant to “dog care”.

A “dog care” blog, for instance, will contain many different but related terms such as “dog health”, “pet care”, “dog food”, etc., not to mention products related to dog care.

A “home repair” site will contain different terms such as “home repair”, “home renovation”, “bathroom remodeling”, “kitchen upgrade”, etc., etc.

So when writing content for your site, be sure to focus your content on the correct keywords or keyword phrases. Bear in mind that the search engines focus on specific terms when deciding who will score well in searches. It is not good enough just to be vague and use general terms relating to your category.

Marketers who want to reach a specific “niche” will often start with a set of popular keywords, and then build their site around that set of terms.

For instance, if you have reason to believe that a lot of people are interested in ”kitchen renovation tips”, then you can build your entire site or blog around that keyword phrase and others closely related to it.

This process should begin with detailed keyword analysis. Most online publishers or marketers have a rough idea of what they want to focus on. A keyword analysis tells them how to narrow their focus to specific terms within their general area of interest.

That is the best way to gain traffic from the search engines.

You can find many more articles and products related to keywords and keyword research in the Linknet Bonus Vault.

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If you know anything about getting traffic from the search engines, you know the importance of getting backlinks to your websites.

The Link Builder Network is a place where online promoters, marketers, web designers and publishers can go to build backlinks to their websites. The Link Builder Network consists of more than 50 blogs where members can publish posts. These blog posts can contain backlinks to your websites - as many websites as you want to promote.

In fact you can even resell this service to clients. For instance, if you are a web designer you can bundle a unique promotional service with your other web building services.

Among other things, the Link Builder Network is a “member restricted” website designed to allow members to promote their products and services. Inside the member restricted area you will find important tools to help build links and web presence.

What kind of tools?

1. A “Multi-Poster” program that lets you post to all blogs within the network. An individual post can be sent to one blog or several. It is all right there in front of you, with no need to log into each blog separately.

2. Instructional videos demonstrating how to use the system and make effective posts.

3. Writing tools, to help you quickly write effective blog posts.

4. A system to let you order unique blog posts, optimized for your products or services and with your links already embedded.

5. Tons of PLR articles that you can take and modify to create posts.

With the Link Builder Network, members can make as many entries as they like - The purpose of the Link Builder Network is to give members an avenue for promotion. So members are free to use the blogs within the network to do legitimate promotion of their products and services.

No spamming is tolerated. Blog posts must make sense, have a maximum of 3 embedded links, and must not be repeated or duplicated in more than 4 blogs across the network.

Participating in “joint ventures” is a good way to get involved with promoting and developing online products (usually digital products).

One popular type of joint venture is the Product GiveAway. A bunch of online marketers get together and contribute digital products to a “GiveAway Event”. Usually these products are things like ebooks, video courses, or, in some cases, low cost services you are prepared to give away as an introduction to your more expensive services.

All the contributors promote the event to their email lists. People visit the event and “join”. Once they have joined they are exposed to sometimes hundreds of interesting digital products that they can download for free. The catch is, to download them they must sign up with each contributor. As a result, the contributor gets many new sign ups to his or her list.

These are really a win-win-win situation. The Giveaway Event operator gets a list of all those who have signed up to download gifts - potentially thousands of people. The contributors get exposure and an expanded email list. And the members get free products.

To see one that is currently running, visit The Summer JV Giveaway.