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    Marketing

    Developing a Blogging Strategy That Works

    Blogs That WorkBlogs That Work is a free report looks at why most business-oriented blogs fail and gives practical suggestions for creating a blog that effectively promotes your business.

    The two critical ingredients that make a blog work are content and traffic. You need content that people want to read, and you need a way of driving traffic to it. Otherwise all the time and effort you spend creating, maintaining and promoting your blog are wasted.

    Can blogging be an effective strategy for finding new leads and developing new customers. Yes it can.

    Download Blogs That Work.

    About this Website

    This website is about online marketing for local business. The importance of the web is increasing daily as a source for information about local businesses - service business, restaurants, entertainment establishments, professionals - anyone who caters to a local clientele. There are special techniques for developing a local online presence in specific niches. That's what we discuss in this blog.

    - Rick Hendershot

Marketing

Developing a Blogging Strategy That Works

Blogs That Work is a free report looks at why most business-oriented blogs fail and ...

A Marketing Solution for Local Business

There are several reasons a "local business" has difficulty reaching a local market by using the ...

Local Business Networking

Like all local business people, successful real estate agents know that their entire business depends ...

Social Media Gossip

There a point at which the insatiable desire for "information" about each other just becomes ...

Successful Blogging Strategies - Part 1

You've heard about blogs, and you've been told if you want to make an impact ...

Wordpress 2.7 Update Worth Doing

One of the nice things about Wordpress is that it is constantly being updated. This ...

An Easy Way To Find Blogging Ideas

One of the biggest problems that beginning bloggers have is knowing what to blog about. ...

Blogging Code of Ethics

The other day I followed a link in one of the many internet marketing pitches ...

Blogs and SEO

What SEO Advantages Does a Blog Have? Search Engine Optimization is all about building a website ...

Your Blog Will Fail Without A Strategy

There's no doubt that a blog can often be the best way to put a ...

Why Most People Will Never Make a Full-Time Income Online

I've said this before, but it deserves being said again. One of the most persistent ...

Three Revolutions

I remember a discussion I had many years ago when I was a teenager. It ...

Kick Starting Your Local Email List

In a previous post I outlined what I call the "Opt-Out" method of developing an ...

Building Your First Email List

Internet marketers are fond of saying "Build a list, build a list!" But anybody who's ...

Using Opt-Out Email To Reach Local Business

Perhaps the most common list-building technique used by internet marketers is what I have called ...

Why Local Business is Rejecting Traditional Advertising

In the previous segment we noted how quickly the local business marketing landscape has changed ...

Thinking Like a Search Engine

So how DO you choose the right search terms and then come up high in ...

Why Building a Local Web Presence Matters

Now that the economy has gone sour and business people are looking for low cost ...

Winter is Approaching - Time for a Change

It's time for a change. I'm going to focus this blog on the marketing things ...

Making Social Sites Like Digg Work for You

There's an interesting post at Doshdosh.com about creating digg-friendly content that lets you crack through ...

Most Recent

Blogging Code of Ethics

The other day I followed a link in one of the many internet marketing pitches I receive on a daily basis. It offered me yet another reason why I should join a “fantastic new membership site” that would show me how I could get tons of traffic to my blog.
The pitch was in the form [...]

Blogging Strategy - Staying On Message

Here’s the second part of creating an effective blogging strategy. In the first part called “Your Blog Will Fail Without a Strategy” we said you should focus on creating a consistent and distinctive “brand”. Your blog should be viewed as a “Channel” which you use to send information to your readers and visitors. And that [...]

New Products

Local Business Marketing Kit - Jan 1/09

Happy New Year and welcome to 2009!
We’re putting the Local Business Marketing Kit on hold for a couple of months while we work on a specific package of products targeted at real estate agents. This is really just an extension of the Local Business Marketing Kit because we are taking some of the general techniques [...]

Local Bus Marketing Kit - Progress Report

We will be releasing the Local Business Marketing Kit sometime before the end of December - hopefully around December 15. If you would like to participate in the launch, join the Linknet Affiliate Program and we’ll keep you posted on the progress.
Here is a brief overview of what the LBMK will contain:

Blogging

Developing a Blogging Strategy That Works

Blogs That Work is a free report looks at why most business-oriented blogs fail and gives practical suggestions for creating a blog that effectively promotes your business.
The two critical ingredients that make a blog work are content and traffic. You need content that people want to read, and you need a way of driving [...]

Wordpress 2.7 Update Worth Doing

One of the nice things about Wordpress is that it is constantly being updated. This is also one of the most aggravating things about it. It seems like no sooner do you install the most recent update than there’s another one sitting there waiting to be installed.

In many cases the improvements from upgrade to upgrade [...]

Social Networking

Local Business Networking

Like all local business people, successful real estate agents know that their entire business depends on referrals. Referrals from clients, friends, associates, casual acquaintances. And referrals from other real estate agents.
That means you have to constantly do networking.
Here’s an example of a networking tool that has great potential for local business. We’ve just developed [...]

Social Media Gossip

There a point at which the insatiable desire for “information” about each other just becomes another form of gossip.
A post by Chris Crum at WebProNews called “Hudson Plane Crash & Obama Show Social Media Legitimacy” suggests that the fact that many people first heard about the recent plane crash (in NYC) from Twitter illustrates that [...]

List Building

Kick Starting Your Local Email List

In a previous post I outlined what I call the “Opt-Out” method of developing an email list. This method allows you to enter contact information into your autoresponder and then
begin sending them occasional email messages without first asking their permission.
I am not recommending that you buy lists, plug them into your system and just [...]

Building Your First Email List

Internet marketers are fond of saying “Build a list, build a list!” But anybody who’s tried knows the biggest problem is just getting your act together.
Here is some advice on how to get this process going. The first part deals with “Setting Your Objectives”, and the second part deals with “Priming the Pump” - finding [...]

SEO

Big Changes Coming at Google

The buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the way they calculate and display search results.
First, traffic is going to be taken much more seriously when calculating rankings. This will change SEM (Search Engine Marketing) a lot, because it will no longer just be a matter [...]

SEO Advantages of Blogs

Clients of mine often ask me what’s the big deal with blogs. I normally trot out the standard pitch about blogs being both search engine friendly and reader friendly. In other words, using a blog effectively gives you a good way to enhance your search engine exposure and rankings at the same time as giving [...]