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The other day I followed a link in one of the many internet marketing pitches I receive on a daily basis. It offered me yet another reason why I should join a “fantastic new membership site” that would show me how I could get tons of traffic to my blog.
The pitch was in the form [...]

Here’s the second part of creating an effective blogging strategy. In the first part called “Your Blog Will Fail Without a Strategy” we said you should focus on creating a consistent and distinctive “brand”. Your blog should be viewed as a “Channel” which you use to send information to your readers and visitors. And that [...]

New Products

Happy New Year and welcome to 2009!
We’re putting the Local Business Marketing Kit on hold for a couple of months while we work on a specific package of products targeted at real estate agents. This is really just an extension of the Local Business Marketing Kit because we are taking some of the general techniques [...]

We will be releasing the Local Business Marketing Kit sometime before the end of December - hopefully around December 15. If you would like to participate in the launch, join the Linknet Affiliate Program and we’ll keep you posted on the progress.
Here is a brief overview of what the LBMK will contain:

Blogging

Blogs That Work is a free report looks at why most business-oriented blogs fail and gives practical suggestions for creating a blog that effectively promotes your business.
The two critical ingredients that make a blog work are content and traffic. You need content that people want to read, and you need a way of driving [...]

One of the nice things about Wordpress is that it is constantly being updated. This is also one of the most aggravating things about it. It seems like no sooner do you install the most recent update than there’s another one sitting there waiting to be installed.

In many cases the improvements from upgrade to upgrade [...]

Social Networking

Like all local business people, successful real estate agents know that their entire business depends on referrals. Referrals from clients, friends, associates, casual acquaintances. And referrals from other real estate agents.
That means you have to constantly do networking.
Here’s an example of a networking tool that has great potential for local business. We’ve just developed [...]

There a point at which the insatiable desire for “information” about each other just becomes another form of gossip.
A post by Chris Crum at WebProNews called “Hudson Plane Crash & Obama Show Social Media Legitimacy” suggests that the fact that many people first heard about the recent plane crash (in NYC) from Twitter illustrates that [...]

List Building

In a previous post I outlined what I call the “Opt-Out” method of developing an email list. This method allows you to enter contact information into your autoresponder and then
begin sending them occasional email messages without first asking their permission.
I am not recommending that you buy lists, plug them into your system and just [...]

Internet marketers are fond of saying “Build a list, build a list!” But anybody who’s tried knows the biggest problem is just getting your act together.
Here is some advice on how to get this process going. The first part deals with “Setting Your Objectives”, and the second part deals with “Priming the Pump” - finding [...]

SEO

The buzz from PubCon Vegas 2008, held a few days ago, is that big changes are coming from Google in the way they calculate and display search results.
First, traffic is going to be taken much more seriously when calculating rankings. This will change SEM (Search Engine Marketing) a lot, because it will no longer just be a matter [...]

Clients of mine often ask me what’s the big deal with blogs. I normally trot out the standard pitch about blogs being both search engine friendly and reader friendly. In other words, using a blog effectively gives you a good way to enhance your search engine exposure and rankings at the same time as giving [...]